The term “digital signage” can be confusing. To a screen or offset printer, it may mean large signs and displays produced using digital printing technologies such as inkjet, toner or liquid toner. The process is digital but the end result is still on paper, plastic film, translucent material for back-lighting, rigid sheets or even textiles.
However, the term digital signage increasingly is recognized as referring to signs that are completely electronic, where the display medium is on-screen LCD or LED and the advertised content is controlled by cloud-based software that can publish a new message to multiple locations within seconds. And content can be varied and localized; for example, bulky items such as whitegoods might cost a few dollars more in remote rural areas due to freight costs.Read More