In our technology-driven society, your customers’ attention spans are only getting shorter. According to data from the Statistic Brain Research Institute, the average attention span today is only 8.25 seconds, nearly four seconds shorter than 15 years ago. This trend could be attributed to the staggering rise of smartphone and tablet adoption.
For example, Australian smartphone penetration is the highest the industry has seen at 89 percent. The AIMIA 2014 Australian Mobile Phone Lifestyle Index (AMPLI) study also revealed one-third of those who don’t already have a smartphone or tablet are planning to purchase one in the next 12 months.
While the infatuation with digital and mobile technology is growing every day, brick-and-mortar retailers can capitalise on the trend to capture consumers’ attention in store. If you’re looking to engage your digital consumers and gain their attention in new ways, here are three tactics you can use:Read More