Digital Signage Blog

Sonic's plan for differentiation: Chocolate jalapeno shakes and interactive screens

Sonic's focus on customer experience has contributed to an increase in sales in Q2. The brand has a Point of Personalized Service initiative (POPS) to enhance the customer experience, drive sales and system profitability at store level. The POPS includes interactive screens in the drive-in lot that allows Sonic to engage the customer using mobile technology and social media.

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Topics: Digital Signage, point of sale

Location-based digital signage campaign launches 'The Lego Movie' in Australia

A location-based digital signage campaign launches ‘The Lego Movie’ in Australia! Large-format digital billboards have been placed in Melbourne, Sydney and Brisbane. Each creative variation features a Lego character with ad copy specific to that location through the promotion period.

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Topics: Digital Signage

Bank on in-branch digital signage turning tellers into sellers

Many banks are realizing the importance of modernizing their branch locations. These cutting-edge banks are using digital signage to create an integrated experience online, across mobile channels and in bank branches, where engagement with customers is still significant.

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Topics: Digital Signage, Digital Signage Screens

Digital signage messaging: Keep it short and sweet

Digital signage messaging should be just that – a message – not a lengthy narrative. The fewer words you use in your messages, the more impact they will have.

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Topics: Digital Signage, Digital Advertising, Digital Signage Messaging

Navigating the seas of emerging digital signage tech

Digital signage is growing at a rapid pace and many new technologies are hitting the market place and vying for attention. A recent webinar hosted by Digital Signage Today and Omnivex Corp., looked at new display, mobile and interactive technologies and highlight the pros and cons of each.

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Topics: Digital Signage, Digital Advertising, Digital Display

A Healthy Interaction

Chemmart Pharmacy looked into the experience of shoppers in the natural medicine space and found two customer problems:

  1. Not being able to locate a product.
  2. Not knowing what to look for.
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Topics: Digital Signage, Digital Display, Digital Signage Screens

Digital Signage Powers Next Gen Vending Machines

Mondelez International Inc. is rolling out a digital signage – powered vending machine network to promote and sell brands ranging from Oreos to Chips Ahoy! to Sour Patch Kids.

The Diji-Touch interactive vending machine acts like a marketing engine to heighten consumer engagement at the point of purchase!

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Topics: Digital Signage, Digital Advertising, point of sale

QSRs Driving Digital Signage Menu Boards Like the Ferrari They Are

Digital menu boards are quickly becoming a standard in the quick-service or fast casual restaurant space. Broader menu options, upsell opportunities and the ability to speed up service are just some of the many benefits of incorporating digital signage in the ever-evolving restaurant space.

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Topics: Digital Signage, Digital, digital menu boards

Is the Digital Signage Industry Finally Starting to Consolidate?

Is the digital signage industry starting to consolidate? After all, consolidation is a topic that’s been discussed in the industry for years. Digital Signage Today reached out to a few industry insiders to gauge their reactions to the news.

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Topics: Digital Signage, Digital

Social Media Feeds Increase Digital Signage Impact

Social media feeds increase digital signage impactCheck out these best practices of social media applications with digital screens.

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Topics: Digital Signage, Digital Advertising, Digital Display

Healthcare Messaging Group Switches to Signagelive, Samsung Displays

The Healthcare Messaging Group, a digital signage service provider for National Health Service trusts in England, switches to Samsung’s Smart Signage Platform powered by Signagelive to publicize healthcare initiatives and hospital information.  

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Topics: Digital Signage, Digital Advertising

Panera Orders Up Self-Service Kiosks and Digital Signage Screens

Panera is overhauling its restaurants using kiosks, digital signage screens and mobile to speed up service.

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Topics: Digital Signage, Digital Advertising, Digital Signage Screens

Lithuania Cinema Chain Deploys Samsung Digital Signage Platform

Lithuania’s largest cinema chain transitions from static signage to dynamic digital signage content, such as digital menu boards, to engage with cinema goers. This interactive content not only gives Forum Cinemas an ultra-modern image, it offers great flexibility and could help increase overall revenue.

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Topics: Digital Signage, Digital Advertising, digital menu boards