Digital Signage Blog

7 Factors to Choosing an Automated Multichannel Marketing Software

Multichannel marketing is the most effective strategy for repeatedly reaching as many customers as possible – but it can be hard to manage on your own. Even if you're running a relatively small business, it's going to become difficult faster than you’d think to manage email marketing, a website, hard copy ads and more.  

And, even if you hire a marketer for those tasks, manually synchronising branded content across multiple channels is going to be tough. Whether you're working alone or employ an entire marketing team, a multichannel marketing software solution will help increase output, reduce costs and keep your content consistent.  

Here are a few considerations you need to make when choosing the ideal solution for you.  

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Topics: MCP, Multichannel Marketing

Create a Successful Multichannel Marketing Strategy This Holiday Season

The holidays are fast approaching, and you'll need to optimise every component of your multichannel marketing strategy to bring in as many customers and as much revenue as possible. Potential buyers are constantly bombarded by ads, your competitors are working as hard as they can to catch their attention, and the old, in-your-face style of advertising just doesn't work well on today's savvy consumers. What's more, the still-shaky economy is reducing the amounts customers are willing to buy, making it even harder to grab a sizable piece of the holiday pie. If you want your business to thrive this holiday season, follow these tips for creating a successful multichannel marketing strategy!  

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Topics: MCP, Multichannel Marketing