Digital Signage Blog

Why You Should Invest in Multichannel Marketing Software in 2015

multichannel marketing software in 2015How do you spend the majority of your work week? If you’re anything like the average office worker  who spends 28 hours a week writing emails and searching for internal documents, your team could  benefit from online collaboration tools. These types of systems, like multichannel marketing software,  make workflows and collaboration processes more efficient. 

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Topics: MCP, Multichannel Marketing

4 Channels Your Multichannel Marketing Strategy Is Missing

Which channels are you using to market your business? According to Margin Media, email is the most used online marketing channel by Australian businesses and marketers, followed by SEO. Other media  that make up a significant percentage of modern multichannel marketing strategies include tradeshows  and events, direct mail and social media marketing.   

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Topics: MCP, Multichannel Marketing

7 Top Tips for Helping Your e-newsletters Stand Out

Whether you’re thinking about creating an e-newsletter for your business or you already have one, you certainly want it to be effective in helping you build brand awareness, generate sales leads and keeping your brand top of mind. But the truth is it takes a lot of time, energy and organisation to ensure your e-newsletter is garnering the results you expect. 

Here are seven top tips for making your e-newsletters stand out:

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Topics: Multichannel Marketing