Digital Signage Blog

So...Digital? Digitisation? Digitised?

What do these things mean to us in everyday life?

Sure, we know what they mean literally but what do the mean creatively and what are the common threads in moving from a hard copy analogue environment to a digital one?

Well, at Fujifilm a great deal of our business, like most other businesses are going - or have already gone - digital. Whilst this was a major change from the analogue world it was also a very natural and logical evolution for us, mainly as a result of our long history of technical innovation. It's the same technical innovation which has also led Fujifilm into so many more markets than simply film and photo printing - for example not everyone knows that Fujifilm is also involved in the graphic arts, diagnostic and preventative health, networking and professional photography industries across the globe...but more of that another time.

Read More

Topics: Digital Signage, Fujivision, Digital, Digital Advertising, Digital Display, CloudNET, fujifilm

MCP - The Digital + Print system to revolutionise the way you work.

In a previous post we touched on the different departments within Fujifilm Australia, one being the Commercial Division, which is headed up by Sturt Eastwood.  Within the Commercial Division sits Fujivision, which operates in conjunction with Fujifilm’s Marketing Communications Portal (MCP), a digital asset management solution & content management system.  MCP comprises of a series of customisable modules, each easily accessed from any computer worldwide, without the need for specialised software.

Read More

Topics: Fujivision, Digital, advertising, MCP, point of sale, Print, DAM, Digital asset management, fujifilm

Key Components to Creating Digital Signage

Digital Signage is a fast growing industry and it's easy to see why.  It allows you to effectively present information to customers on products, pricing and time-specific specials.  You can instantly update content on a National, State, Metro, Store or even individual screen level, whether you have 1 outlet or over 100 stores it's the most impactful channel to deliver training videos, sales performance, safety information and other business-critical data to staff across all stores at scheduled times 

Read More

Topics: advertising, Digital Advertising, Digital Display, Digital media players, fujifilm

Fujifilm's CloudNET team expands.

FUJIFILM today announced that Dareth Flavell has joined their CloudNET team as Business Development Manager.

Read More

Topics: Digital Signage, Fujivision, Digital Advertising, Digital Display, CloudNET, MCP, retail, Whitech, fujifilm

Content Is King when it comes to Digital Signage

Lets get excited about Content.  Let's make it visually appealing and dynamic, lets stand out from the crowd and produce something worth taking notice of.

Read More

Topics: Digital Signage, Fujivision, Digital, advertising, Digital Advertising, Digital Display, fujifilm

Digital Signage...What is the right option for my business?

When you think of Digital Signage, the first question that may strike you is the flexibility of the solution. Will I be able to scale to more screens in the future? Will the media player offer support for multiple channels?  Will it be cost effective? and so on...And, the answer is “YES” with Fujivision Digital Signage.

Fujivision can be offered as a single channel player or multi channel player. I will walk you through the benefits of both…

Read More

Topics: Digital Signage, Fujivision, Digital, advertising, Digital Advertising, Digital Display, Digital media players, DOOH, OOH, Jag, fujifilm

Fujifilm sets up Commercial Division

Fujifilm Australia has recently structured it's business to adapt to our changing markets and changing business requirements, so we've now split our business into 2 broad divisions. 

Read More

Topics: Digital Signage, Fujivision, Digital, Digital Advertising, Digital Display, DOOH, Jag, MCP, fujifilm

5 Ways To Personalise Your Digital Signage

Imagine being able to modify messages, change offers or even show training videos or infomercials, on the fly, at a National, State or even a Local level.  Fujifilms' Digital Signage solution (Fujivision) is a digital display and content solution which employs cloud-based technology to deliver marketing messages via electronic screens and because it's cloud-based, you can can update your message instantaneously.

Read More

Topics: Digital Signage, Fujivision, Digital Advertising, Digital Display, DOOH, fujifilm

Digital Signage Versus Traditional Advertising

You've been using traditional advertising for a number of years now but how do you know if it's actually working for you?  Are you engaging your customers to feel compelled to buy from you?

Read More

Topics: Digital Signage, Fujivision, Digital Advertising, Digital Display, Digital media players, DOOH, OOH, fujifilm

Jag joins Fujifilm

This is Fantastic news!

We all know Jag saves the day!  He's well respected and he's worked with the 'Big Guys'.  He really know's his stuff, is used to tracking, measuring and does his research before deploying any campaign.

Read More

Topics: Digital Signage, Fujivision, Jag, MCP, MOD, On Demand, fujifilm