Digital Signage Blog

4 Steps to Plan for ROI in Multichannel Marketing

How did you measure the success of your last marketing campaign? Perhaps you surpassed a few of your top-level goals, or you’re simply pleased you were able to launch the campaign without delay. However, you still struggle to showcase your campaign’s success to the leadership team and other departments.

According to the BRITE-NYAMA Marketing in Transition Study, 65 percent of respondents said measuring the effectiveness of marketing across different digital media is a “major challenge" for their businesses. This could be attributed to lacking customer data within their organisations to effectively measure marketing return on investment (ROI).

But don’t give up hope just yet. Not all ROI metrics are lost, especially when you plan for it at the onset of your multichannel marketing efforts. To ensure you’re evaluating ROI throughout the lifetime of your campaigns, consider the four steps below:

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Topics: MCP, Multichannel Marketing

Accelerate Catalogue Automation with a Marketing Channel Portal

Congratulations! You’ve built a successful company that has grown to include multiple independent locations. Or perhaps you’re a franchisee or wholly own one site, or many, within a large network of locations spread across the country, in industries ranging from real estate and retail to healthcare.

But how are your company’s multiple sites communicating with one another? How communication occurs between sites, especially when it comes to managing and customising multichannel marketing materials, affects how you communicate with your customer. And, unfortunately, companies with several locations or owners produce communications that are fragmented, especially regarding how materials are created, saved and distributed.

If you haven’t thought about optimising your multichannel marketing strategy, you may not be reaching your target customers.

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Topics: MCP

Multichannel Marketing Inspirations for 2015

Today’s consumer never stays in one place, which is why your marketing campaigns shouldn’t either. With multichannel marketing, companies can communicate with potential customers across numerous channels—both online and off. This approach also gives consumers the chance to choose how they interact with a business, resulting in a higher rate of completed conversions.

In fact, during a research study commissioned by Google, consumers were asked to look at content on a TV set, computer, smartphone and a tablet. Of the group that viewed content through only one channel, just 50 percent recalled the brand being advertised. However, of the group that viewed content via all four channels, 74 percent were able to remember the brand name.

Additionally, according to asurvey administered by myBuys, 72 percent of consumers preferred multichannel marketing, yet only 39 percent reported receiving it. Not only is multichannel marketing the most effective strategy for reaching consumers, it’s what the consumer wants.

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Topics: MCP, Multichannel Marketing

Why You Should Invest in Multichannel Marketing Software in 2015

multichannel marketing software in 2015How do you spend the majority of your work week? If you’re anything like the average office worker  who spends 28 hours a week writing emails and searching for internal documents, your team could  benefit from online collaboration tools. These types of systems, like multichannel marketing software,  make workflows and collaboration processes more efficient. 

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Topics: MCP, Multichannel Marketing

4 Channels Your Multichannel Marketing Strategy Is Missing

Which channels are you using to market your business? According to Margin Media, email is the most used online marketing channel by Australian businesses and marketers, followed by SEO. Other media  that make up a significant percentage of modern multichannel marketing strategies include tradeshows  and events, direct mail and social media marketing.   

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Topics: MCP, Multichannel Marketing

7 Factors to Choosing an Automated Multichannel Marketing Software

Multichannel marketing is the most effective strategy for repeatedly reaching as many customers as possible – but it can be hard to manage on your own. Even if you're running a relatively small business, it's going to become difficult faster than you’d think to manage email marketing, a website, hard copy ads and more.  

And, even if you hire a marketer for those tasks, manually synchronising branded content across multiple channels is going to be tough. Whether you're working alone or employ an entire marketing team, a multichannel marketing software solution will help increase output, reduce costs and keep your content consistent.  

Here are a few considerations you need to make when choosing the ideal solution for you.  

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Topics: MCP, Multichannel Marketing

Create a Successful Multichannel Marketing Strategy This Holiday Season

The holidays are fast approaching, and you'll need to optimise every component of your multichannel marketing strategy to bring in as many customers and as much revenue as possible. Potential buyers are constantly bombarded by ads, your competitors are working as hard as they can to catch their attention, and the old, in-your-face style of advertising just doesn't work well on today's savvy consumers. What's more, the still-shaky economy is reducing the amounts customers are willing to buy, making it even harder to grab a sizable piece of the holiday pie. If you want your business to thrive this holiday season, follow these tips for creating a successful multichannel marketing strategy!  

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Topics: MCP, Multichannel Marketing

4 Tips for Multichannel Marketing Success

In today’s marketplace, the only constant is change. As soon as marketers master one method of communication, another opportunity is thrown into the mix—and the list only continues to fragment further. No longer is it possible to effectively reach your potential customer base with television commercials, radio ads and a few pieces of direct mail. Thanks to the advent of the internet, and subsequent development of connected mobile devices, there are more touch points than ever before. In addition to traditional marketing methods, you have the opportunity to convey your message digitally via your website, social media, text messaging, geolocation advertising and more.

However, with so many channels through which to reach potential customers, how can you manage to be in all necessary places at once without missing an integral step? Consider a few of the best practices to multichannel marketing success.

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Topics: MCP, Multichannel Marketing

3 Reasons You Need Automated Multichannel Marketing Software

Today’s fragmented media landscape calls for a new marketing model—one that has evolved from previous generations to capture customers’ attention and engage them with your brand across various channels. According to Forrester, 77 percent of marketing professionals believe they will drive more sales and profit by evolving into an effective multichannel marketing company.

To be a successful multichannel marketer and optimise customer engagement through digital and/or offline channels, you must be able to effectively manage your marketing processes across all channels from start to finish—from strategy development to content creation and publishing.

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Topics: MCP, Multichannel Marketing

Multichannel Marketing Trends You Need to Know About

According to Business Review Australia, online and international businesses will continue to be a threat to local retailers in 2014 and into the foreseeable future. To make sure your business is ready, your multichannel marketing efforts will need to be taken to a new level. “Increasingly, customers use multiple channels including mobile apps and the web to find the information they need, relying less on their relationships with sales representatives,” says Abigail Phillips. “Businesses need to tap into every avenue necessary to reach existing and potential customers.”

Multichannel marketing encompasses a wide range of business functions to help marketers engage consumers. Gartner defines multichannel marketing as “optimising the customer engagement according to how customers want to talk, shop, buy and obtain services through digital and/or offline channels.”

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Topics: MCP, Multichannel Marketing