Digital Signage Blog

How Fujifilm Australia Developed a Unique Digital Signage Solution for Vodafone Australia


The Fujivision digital signage solution developed exclusively by Fujifilm Australia for mobile network operator Vodafone is completely unique to any other solution worldwide.

The cloud-based solution which integrates Samsung commercial large format display (LFD) panels with built-in WiFi (commonly known as System on a Chip or SoC) and is powered by Signagelive (for which Fujifilm Australia is an integrator and preferred reseller) for content distribution was implemented to reduce Vodafone’s dependency on, and the cost of printed point-of-sale material for promotional activities and to move them to digital content delivery in store.

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Topics: Digital Signage, Fujivision, retail marketing

Vodafone Hutchison Australia implements Samsung Smart Signage Platform powered by Signagelive

Signagelive’s cloud-based technology offers significantly reduced installation, operational and energy costs compared to conventional digital signage solutions.

FUJIFILM Australia Pty Ltd, has partnered with Signagelive, specialists in cloud-based digital signage software, to provide a nation-wide digital signage network to Vodafone Hutchison Australia as part of an expensive expansion programme by the MNO to increase its market share.

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Topics: Digital Signage, Fujivision, retail marketing

How to Embrace the Connected Consumer with Digital Signage

With online shopping transforming the way consumers make purchasing decisions and engage with brands, brick and mortar retailers are experiencing added pressure to drive customers in-store while meeting their digital expectations. According to Olaf Swantee, CEO of UK-based telecommunications company EE, “73 percent of shoppers will abandon purchases if they have to wait longer than five minutes to make that purchase, meaning British retailers stand to lose £1.04 billion a year because of long queues at the checkout.” 

To meet consumers’ digital expectations in store, retailers need to embrace consumers’ desire to connect and engage with brands digitally and across multiple devices—“Retailers need to turn the brick and mortar store into an interactive digital experience and one that seamlessly touches the consumer across channels and devices,” Swantee says.

Digital signage is one dynamic tactic to engage customers and meet their needs for connectivity, taking your brand beyond the traditional, physical norms of brick and mortar. Retailers use digital signage displays to showcase products, branded videos and services. Here we share how digital signage can be an effective tool for fulfilling your customers’ digital expectations while promoting your brand and employees in-store.

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Topics: Digital Signage, retail marketing, retailers

5 Considerations When Developing Digital Signage Content for Retail

Research shows digital signage has the ability to enhance the customer experience and drive business results: According to studies by Gesturetek, 48 percent of customers reported digital signage is more entertaining than traditional advertising. Additionally, digital signage displays have been shown to increase sales volume by 32 percent. 

However, to get these kinds of results, retailers must use digital signage to create a positive experience for consumers and share messages that resonate with shoppers, all through digital signage content. 

Before you start creating content for your digital signage displays, here are five things you should consider:

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Topics: Digital Signage, retail marketing, retailers

2 Ways In-Store Tablets Lead to Efficient Employees & Happy Customers

Tablet devices allow retailers to deliver powerful shopping experiences, from incorporating interactive displays along store windows to presenting timely and relevant product advertisements throughout digital devices in store. The portability of these devices gives store personnel and customers a more efficient and effective tool to engage customers and deliver an elevated shopping experience.

Whilst there are many ways retailers can use tablets in store, here are the top two reasons you should be using tablets to transform the shopping experience for your customers and your staff:

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Topics: Digital Signage, retail marketing, Digital Signage Messaging

Digital Signage Helps Retailers Reach Savvy Consumers

One of the biggest Australian retailers, Harvey Norman, has implemented a new technique for cross-selling throughout more than 100 franchise locations: digital signage. By simply advertising specific products in various areas of the store, the retailer is able to extend buyers’ in-store experiences, ushering them to other departments and encouraging cross-aisle travel.

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Topics: Digital Signage, Fujivision, retail marketing, Harvey Norman

Top Tips for Connecting with Consumers with Digital Signage

You’ve got billboards, social media channels and maybe even a 30-second spot on local television channels. Advertising and marketing are working hand in hand to bring your brand the attention and buyers it deserves. But have you considered that natural next step? Digital signage offers your company a huge opportunity for growth and increased revenues and works seamlessly with print and online efforts. Read on to learn the top two ways digital signage helps boost your marketing efforts on a store-by-store or screen-by-screen basis.

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Topics: Digital Signage, Fujivision, retail marketing, advertising

Reinforcing Brand Identity and Fully Integrating Your Marketing with Digital Signage

Between you, your brick-and-mortar competitors and an increasing number of e-tailers online shops, your customers have quite a few retail options – what makes yours stand out? With so many sellers and brands in every industry, it's no longer enough to just offer a competitive product. You've got to convey a clear, consistent, appealing message about your brand and product offers! Fortunately, there are plenty of simple ways to set yourself apart from your competition, and digital signage can help.

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Topics: Digital Signage, Fujivision, retail marketing, fujifilm australia

Top 5 Benefits of Digital Signage at Retail Stores

Still running old-fashioned paper displays at your business or store? While great artwork and proper placing can certainly take you far, digital signage is the way of the future! Digital, dynamic and even interactive displays allow you to show an incredible variety of up-to-date content to potential customers. Plus, the right digital devices will allow you to connect to all your content in the cloud. If you haven't jumped on board yet, here are five reasons why you should consider digital signage for your business.

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Topics: Digital Signage, Fujivision, retail marketing, fujifilm australia

Getting Started with Digital Signage at Your Retail Location

As buyers grow more technologically savvy, so too must your retail marketing efforts. While you may think you have exhausted all of your options, such as television ads and social media channels, there is still one you need to implement: digital signage.

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Topics: Digital Signage, Fujivision, retail marketing, real time marketing