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Compact Camera News

NSW State of Origin Team snap happy with FUJIFILM and Harvey Norman in Balgowlah

Pick up new Fujifilm XP150 cameras and sign memorabilia for fans

SYDNEY, 6 June 2012 – This week saw quite a scrum at Harvey Norman Balgowlah as the NSW State of Origin team came into the store to pick up their new Fujifilm XP150 fourteen megapixel waterproof cameras and sign footy memorabilia for a store full of adoring fans.

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Topics: press releases

Fujifilm FinePix HS30EXR – a high quality, high performance DSLR-style long zoom camera

The FinePix HS30EXR is the latest addition to Fujifilm’s HS range of bridge cameras which are ideal for photography enthusiasts who don’t want the lens changing capability of a DSLR, but still desire total control over their images.

The classically designed FinePix HS30EXR features a new ½” 16-megapixel EXR-CMOSsensor, powerful Fujinon 30x manual optical zoom (24-720mm equivalent) and a tilting 3.0” high contrast 460K resolution LCD with Sunlight Mode and a bright electronic viewfinder for easy outdoor viewing.

NEW EXR CMOS sensor

The unique design of Fujifilm’s EXR CMOS sensor allows it to change its characteristics according to the lighting conditions, to ensure the very best results. The improved EXR CMOS in the FinePix HS30 provides more versatility, particularly in low light conditions. When shooting in EXR Auto Mode, the camera configures each scene and recognises the perfect setting, then automatically captures the best quality image with a single touch of the button.
Three manual options are also available – High Resolution Priority for exceptional image quality, High ISO & Low Noise Priority for use in low light conditions, and Dynamic Range Priority which captures two photos and combines them to provide a wide dynamic range of up to 1600%.
Electronic Viewfinder and 3.0” LCD

Composing images can be done using either the electronic viewfinder (EVF) or 3.0” LCD. The FinePix HS30EXR has a large .26” electronic viewfinder with a 22° viewing angle and stunning 920k resolution that features a “heads up” sensor which automatically changes from LCD to EVF. The LCD displays menus and images with great clarity and also features a Monitor Sunlight mode that ensures it’s easy to view even in direct sunlight.

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Topics: press releases, finepix hs30exr

Fujifilm FinePix HS30EXR: a high quality, high performance DSLR-style long zoom camera

The FinePix HS30EXR is the latest addition to Fujifilm’s HS range of bridge cameras which are ideal for photography enthusiasts who don’t want the lens changing capability of a DSLR, but still desire total control over their images.

The classically designed FinePix HS30EXR features a new ½” 16-megapixel EXR-CMOSsensor, powerful Fujinon 30x manual optical zoom (24-720mm equivalent) and a tilting 3.0” high contrast 460K resolution LCD with Sunlight Mode and a bright electronic viewfinder for easy outdoor viewing.

NEW EXR CMOS sensor

The unique design of Fujifilm’s EXR CMOS sensor allows it to change its characteristics according to the lighting conditions, to ensure the very best results. The improved EXR CMOS in the FinePix HS30 provides more versatility, particularly in low light conditions. When shooting in EXR Auto Mode, the camera configures each scene and recognises the perfect setting, then automatically captures the best quality image with a single touch of the button.

Three manual options are also available – High Resolution Priority for exceptional image quality, High ISO & Low Noise Priority for use in low light conditions, and Dynamic Range Priority which captures two photos and combines them to provide a wide dynamic range of up to 1600%.

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Topics: press releases, finepix hs30exr

Fujifilm FinePix F770EXR: long zoom, fast focus and powerful performance in a compact, pocket-sized body

The Fujifilm FinePix F770EXR compact camera combines speed, intuitive use, powerful performance and a range of advanced features - all in a pocket-size package that is conveniently portable for capturing images on the go.

Complete with stylish design, FinePix F770EXR features include a newly improved ½”

16-megapixel EXR-CMOS sensor, enhanced GPS functionality, Fujinon 20x wide angle long zoom lens (25-500mm equivalent in 35mm camera), Intelligent Digital Zoom and an ultra-clear 3.0” high contrast 460K resolution LCD.

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Topics: press releases, FinePix F770EXR

Fujifilm super zoom S-Series bridge cameras offer speed, creative control, precision optics and HD capability

Fujifilm’s super zoom S-Series range – the FinePix S4200, FinePix S4500 and FinePix SL300 - are high powered premium bridge cameras that offer DSLR-standard quality and versatility, along with compact convenience and portability.

The optical zoom size is a key difference between the S-Series camera range - the FinePix S4200 incorporates a 24x wide angle optical zoom (24mm-576mm equivalent), while the FinePix S4500 and FinePix SL300 boast a 30x wide angle optical zoom (24mm-720mm equivalent).

The FinePix SL300 is also equipped with dual zoom control for flexible shooting and also a TTL Hot Shoe which allows users to add accessories, including Fujifilm external flashes.

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Topics: press releases, FinePix S4200, FinePix S4500, FinePix SL300

Fujifilm FinePix T400: portable, easy to use, long zoom camera

The Fujifilm FinePix T400 is an ultra-compact, 10x long zoom camera (28-280mm) that offers fast start-up and auto focus times along with advanced features and easy to use controls, making it perfect for travelling or everyday use.

The slim and stylish FinePix T400 incorporates HD movie, CCD Shift Image Stabilisation, Motion Panorama, Tracking Auto Focus and Face Recognition Technology.

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Topics: press releases, FinePix T400

Fujifilm FinePix JZ100 and FinePix JX500…ultra-slim, easy to use, feature-packed portable compact cameras

Fujifilm’s FinePix JZ100 and FinePix JX500 are feature-packed, easy to use ultra-slim compact cameras that come equipped with the latest technology for producing great photos.

Handy as everyday cameras that you can take anywhere, the FinePix JZ100 and FinePix JX500 include high resolution 14 megapixel CCD sensors, HD movie capabilities, Smile / Blink Detection, i-Flash Intelligent Flash and 2.7-inch LCD screen.

Available in a variety of colours, a key difference between the two models is the zoom – the FinePix JZ100 is an 8x long zoom compact (25-200mm equivalent) that enables users to capture everything from beautiful wide angle shots to stunning images of distant objects.

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Topics: press releases, FinePix JZ100, FinePix JX500

Fujifilm FinePix XP150 takes all-weather cameras to the next level with its extreme Four-Way Protection

FUJIFILM has introduced the FinePix XP150 which has set a new standard for all-weather digital compacts with its extreme Four-Way Protection and advanced functionality.

Available in Black, Silver, Orange, Green and Blue, the FinePix XP150 comes equipped with GPS and is waterproof to 10 metres, shockproof to 2 metres, freezeproof to -10°C and dustproof.

Four-Way Protection

The FinePix XP150 is ideal to take mountain biking, bush walking, skiing, surfing, climbing or on any extreme adventure activity. Users can drop them, soak them, freeze them or even cover them in dirt or mud, without damaging the camera or its ability to capture great photographs.

Complete with a metal uni-body chassis for durability, the FinePix XP150 also features a redesigned double locking heavy duty door that seals and protects the battery, memory card slots as well as the USB and micro-HD ports, keeping it watertight and free of dust and debris in adventure situations.

  • Waterproof to 10 metres– perfect for underwater photography, photo capture in heavy rain or snow or even washing the camera under the tap when it gets dirty.
  • Shockproof to 2 metres – it can handle being dropped or knocked around.
  • Dust / Sandproof– take it to the beach with no worry of sand clogging it up.
  • Freezeproof to -10°C – perfect for skiing, snowboarding or other sub-zero activities.
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Topics: press releases, FinePix XP150

Fujifilm Sponsors PMA Australia Future Leaders Program 2012

FUJIFILM today announced that they have become a Platinum Sponsor of the Photo Marketing Association (PMA) Australia Future Leaders Program.

Fujifilm Australia GM Consumer Imaging Paul Rogers said, “For over twelve years the PMA Young Achiever Award has been a very successful event and in 2011 the program was expanded making training available to an even larger group of future industry leaders with wider eligibility for entrants. The objective of the program is to expose future leaders to training and techniques that will make them better employees for the entire industry. We see this program as incredibly worthwhile I’m delighted to say that for the 2012 event Fujifilm will be a Platinum Sponsor.”

PMA Australia’s first Future Leaders Program Workshops were successfully run In Sydney, Melbourne and Brisbane in late April and May 2011. Fifty-five industry future leaders, from a variety of retail, wholesale, professional photography and picture framing businesses attended the workshops, which were developed and run by PMA’s long time training partner, The Friedman Group. The workshops focus on refining the future leaders’ communication skills, enhancing business development skills and developing world-class practice strategies.

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Topics: fujifilm australia, press releases, Photo Marketing Association, Australia Future Leaders Program

Fujifilm introduces the new Pro Series 64GB SDXC Class 10 card. Complete with reader

Fujifilm has introduced a new Pro Series 64GB SDXC Class 10 card, complete with USB reader – the perfect memory card to save large, high definition photos and also record hours of HD video in formats such as AVCHD, for recording and playback of High Definition video.

FUJIFILM Product Manager – Consumer Products, Melissa Butcher, said the Fujifilm SDXC card works brilliantly with the latest high megapixel digital cameras and full HD camcorders that support the new SDXC format.

“Video files are no longer limited to smaller sized files because SDXC uses the new exFAT file format that allows for greater file sizes when compared with the FAT32 format used in SDHC cards,” Mrs Butcher said.

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Topics: press releases, Pro Series 64GB SDXC Class 10 card