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X-Series News

NEW FUJINON XF50mmF2 R WR - light and stylish mid-telephoto X Series lens

High speed AF, advanced sharpness, weather resistance, ideal for portraiture and everyday use

FUJIFILM will launch its new compact and lightweight mid-telephoto FUJINON XF50mmF2 R WR in February 2017, adding to the line-up of its renowned X Series interchangeable lenses.

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Topics: XF50mmF2 R WR

NEW fourth generation FUJIFILM X100F – the ultimate in premium compact digital cameras

24.3MP X-TransTM CMOS III1 sensor and processor, Advanced Hybrid Viewfinder, elegant design, perfect for snapshots

FUJIFILM announced today that it will launch its fourth generation X100F premium compact, high performance digital camera in February 2017, to succeed the award-winning X100T.

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Topics: X100F

NEW FUJIFILM X-T20 – compact and lightweight mirrorless digital camera ideal for stills and video use

24.3MP X-Trans™ CMOS III1 APS-C sensor; X Processor Pro image processing engine; AF-C Custom Settings; high resolution and high definition 4K video recording; compact & lightweight

FUJIFILM announced today that it will launch the compact and lightweight FUJIFILM X-T20 in February 2017, complete with APS-C sized 24.3MP X-TransTM CMOS III1 sensor and X-Processor Pro image processing engine.

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Topics: X-T20

NEW FUJIFILM GFX 50S medium format camera and FUJINON GF lens line-up set to make an entrance

Equipped with 43.8mm x 32.9mm 51.4MP CMOS sensor; X Processor Pro image processing engine; newly developed ultra-high resolution FUJINON GF lenses; magnesium alloy body

FUJIFILM announced today that it will release its new ultra-high end medium format mirrorless GFX 50S digital camera along with its exclusive line-up of three interchangeable FUJINON GF lenses in late February 2017.

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Topics: GFX 50S

NEW Fujifilm X-A3: A high performance X Series digital camera to grow into

25 August 2016

24.2 megapixel sensor, 180°slide-and-tilt LCD with 100% visibility, retro design, skin-tone reproduction technology, extended battery life, sophisticated functionality

Fujifilm announced today that it will introduce the NEW X-A3, an X Series mirrorless digital camera designed with the younger generation in mind. With its ability to easily capture self-portraits, the X-A3 features an LCD screen that offers 100% visibility when the panel is tilted by 180 degrees.

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Topics: Fujifilm X Series

NEW FUJINON XF23mmF2 R WR compact wide-angle lens and two EISA Awards for Fujifilm for the X-Pro2 and FUJINON XF100-400mmF4.5-5.6 R LM OIS WR

25 August 2016 

Compact, lightweight & stylish, the high performance XF23mmF2 R WR lens features fast AF, weather and dust resistance, and the ability to operate in low temperatures

Fujifilm announced today that it will introduce the new FUJINON XF23mmF2 R WR compact wide angle lens in late September 2016¹, adding to the award-winning line-up of interchangeable lenses for its X Series digital camera range.

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Topics: X Series Lenses, Fujinon XF

FUJIFILM launches a promotion offering up to $200 Cashback¹ on selected XF lenses and X Series cameras

FUJIFILM Australia announced today that it will once again be offering its popular Cashback¹ promotion on selected X Series cameras and XF lenses for a limited time only.

From 1 June – 31 July 2016, photography enthusiasts will have the opportunity to take advantage of FUJIFILM’s Camera Cashback¹ promotion which will offer up to $200 refund with the purchase of a FUJIFILM X-T10 interchangeable camera, X100T fixed lens camera, or selected XF lenses from any authorised Australian participating retailer.

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Topics: Fujifilm X Series, cashback

Fujifilm wins triple honours at the 2016 TIPA Awards for the X-Pro2 and X-T10 cameras, and the XF100-400mm FUJINON lens

For the sixth year in a row, Fujifilm’s highly acclaimed X-Series cameras have again triumphed at the 2016 Technical Image Press Association awards (TIPA), regarded as one of the most coveted photo and imaging awards in the world.

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Topics: X-Series, fujifilm

FUJIFILM X-T1 Firmware update 4.30 now available for download

February 4, 2016

Fujifilm Corporation is pleased to announce the release of firmware version 4.30 for the FUJIFILM X-T1 and FUJIFILM X-T1 Graphite Silver Edition.

As part of our continued effort to improve functionality of your camera, this latest firmware upgrades X-T1 cameras to add additional features requested by many users. It also makes the camera fully compatible with the FUJINON XF100-400mmF4.5-5.6 R LM OIS WR lens that was announced on January 15th, 2016.

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Topics: Fujfilm X-T1, Firmware Updates

FUJIFILM introduces five new optimum products: X-E2s, X70, XP90, XF100-400mm lens & EF-X500 external flash

15 January 2016

FUJIFILM Australia today introduced five new optimum products that will be added to its range of cameras and lenses: X Series mirrorless camera, X Series fixed lens camera, X Series external flash, FUJINON zoom lens and a rugged FinePix weather resistant camera.

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Topics: Digital Cameras, fujifilm, XP90, Fujifilm X70, XF100-400

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