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X-Series News

NEW FUJINON XF50mmF2 R WR - light and stylish mid-telephoto X Series lens

High speed AF, advanced sharpness, weather resistance, ideal for portraiture and everyday use

FUJIFILM will launch its new compact and lightweight mid-telephoto FUJINON XF50mmF2 R WR in February 2017, adding to the line-up of its renowned X Series interchangeable lenses.

The lens features a focal length equivalent to 76mm (in the 35mm film format) and a maximum aperture of F2.0 for beautiful bokeh. The compact and stylish optic also offers high speed AF and weighs just 200g.

FUJINON LENS AF50mmF2

The XF50mmF2 R WR delivers the very best results from Fujifilm’s unique X-TRANS CMOS sensor. It features 9 elements in 7 groups - including one aspherical ED lens - and has an inner focusing system1 driven by a stepping motor2 for fast and silent autofocusing.

The compact and stylish design almost completely eliminates mechanical vignetting3 when using the optical viewfinder on the FUJIFILM X-Pro2 camera.

Metal parts are used extensively on the exterior for a stylish, robust design with a premium feel, while the aperture and focusing rings have been designed to be comfortable and easy to use.

The lens is weather-sealed at 10 points around the barrel, making it weather and dust resistant. It can operate in temperatures as low as -10°C, making it ideal for shooting in a variety of conditions. Used with the weather and dust-resistant FUJIFILM X-Pro2 or X-T2 bodies means photographers can shoot confidently in light rain or dusty environments.

Fujifilm’s XF lens line-up now features 24 lenses. The FUJINON XF50mmF2 R WR is the third addition to Fujifilm’s compact and lightweight lenses, which currently includes the FUJINON XF35mmF2 R WR and FUJINON XF23mmF2 R WR.

FUJIFILM Australia National Product and Marketing Manager - Electronic Imaging, Alex Zitser, said the stylish new FUJINON XF50mmF2 R WR further broadens the appeal of Fujifilm mirrorless digital cameras.

“With its compact and lightweight design as well as its weather resistant capabilities, the FUJINON XF50mmF2 R WR makes an ideal lens for everyday use while enabling photographers to shoot in a variety of conditions,” Mr Zitser said.

The recommended retail price for the FUJINON XF50mmF2 R WR is $749, including GST.

The FUJINON XF50mmF2 R WR is expected to be available in Australia in February 2017.

About FUJIFILM

FUJIFILM is a world leader in imaging, information and document technologies. With a commitment to extensive research and development, FUJIFILM provides a leading edge range of products and services that incorporate proprietary technologies which contribute to the advancement of such fields as culture, science, technology and industry, as well as improved health and environment protection. Ultimately, FUJIFILM’s aim is to help enhance the quality of life for people worldwide.

www.fujifilm.com.au

Media Enquiries:

Deidre McAlinden    

P: 0417 758432 (m)

FUJIFILM Australia Pty Ltd    

E: deidre.mcalinden@bigpond.com.au

Topics: XF50mmF2 R WR

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