Its optic technology acknowledged by the world is equipped onto the FinePix. Discover the flourishing performance of the top brand Fujinon Lens used widely in various areas.

Perfectly frame shots by rotating the lens ring to zoom in and out.

Advanced image quality, improved low light sensitivity and faster performance. Introducing new BSI (Back Side Illuminated) CMOS technology: breaking the mould and bringing three new imaging technologies below to the FinePix HS10.

Shoots the action at 10fps at full resolution. Ultra-burst shooting powered by the fast BSI CMOS sensor reveals images that not even your eyes can capture.

FinePix Multi Frame Technology combined with the accelerated performance of BSI CMOS lets you use powerful Pro Modes to capture scenes with mood and depth rivaling expensive DSLR cameras.

While conventional CMOS front-side elements block light, BSI CMOS turns the sensor upside down to let light directly strike the silicon for higher sensitivity, more uniform response and lower pixel cross talk. For you, that means superior photos in low light with even lower noise.

Developed for the extended reach of the world's first 30x optical zoom and the high-speed performance of the BSI CMOS, the integrated processor expands photo expression with innovative Motion Panorama, Multi Motion and Pro Low light mode.