Welcome to Fujifilm

FUJIFILM Australia is a leading force in the distribution of imaging equipment and services to the photographic, medical and graphic systems markets

FUJIFILM constantly strives to develop superior technologies and to continue to cultivate an imaging and information culture. As a global company, we aim to make innovative use of the most advanced technologies to provide the imaging and information solutions that will best meet the increasingly sophisticated needs of our clients.

Overview of company

FUJIFILM Australia Pty Ltd came into existence on 23 April 2004 following the sale of the Hanimex Group to Fuji Photo Film Co. Ltd.

Previously, Hanimex Pty Ltd had been the sole distributor of FUJIFILM products in Australia since 1954. Hanimex was founded in 1947 by Jack Hannes, and was established as an import and export company, with a diverse range of products in its portfolio. By 2004, Hanimex had assisted FUJIFILM to become a key player in the imaging industry and provider of total digital solutions to its customers in the photographic medical imaging and graphic systems markets.

Our Vision

Sometimes known as a Mission Statement or Purpose, at FUJIFILM Australia we have a VISION which provides the focus for our company.

Inventing the future for our customers through diversification and constantly challenging the status quo


We operate in diverse markets, from consumer imaging products to industrial printing, medical imaging and the technology platforms that support these markets.  We must constantly identify ways to innovate and add value to our customers and consumers, to ensure the longevity of the industry.  At the same time, we are constantly searching for new opportunities that our core technology can provide.  Each and every staff member is able to seek opportunities for their customers, stakeholders and Fujifilm, which will strengthen our partnerships and the industry as a whole. To do this, we all must challenge our current views and practices, so we can shape our future for ourselves.


Our Values

Our Values are the ways in which we encourage people within our company to constructively connect with each other and with our external stakeholders – customers, suppliers, partners, media, consumers and the general community.  We seek people who share our vision and our values through our recruitment and performance review practices.  Our vision and values are innately connected, as living our values every day, we enable us to achieve our vision. 

We are passionate about our five values - ‘FOCUS’:

  • F  lexible
  • O pportunity Seeking
  • C ustomer Connected
  • U  nderstanding our People
  • S  haring

Let’s look at each of these in further detail.


  • We demonstrate agility in everything we do
  • We are a dynamic business
  • We are adaptable and open-minded
  • We support each other


  • We challenge creatively in everything we do.
  • We have the courage to change
  • We deliver innovative and high quality products and services
  • We think ahead and pursue our goals with fervor


  • We partner with our customers to achieve mutually beneficial outcomes
  • We engage with our customers through our everyday interactions
  • We demonstrate commitment to our customers’ needs


  • We respect and trust each other and the work we do
  • We are committed to ‘One Business, Our Business’
  • We demonstrate integrity in all of our dealings
  • We maintain transparent communication through all layers of the company
  • We embrace informality as we believe that it enhances the freedom of our people to achieve results


  • We maintain open communication with each other
  • We believe teamwork is critical to success
  • We develop our people
  • We have a feedback culture


Commitment to the environment

The FUJIFILM Group Green Policy was established in April 2004 and all Group Companies are promoting common environmental measures with the objective of attaining high levels of "environmental quality" in our products, services, and corporate activities.

"Sustainable development" is the most important issue for our planet, the human race, and all business entities in the 21st century. FUJIFILM Group Companies around the world aim to stay at the forefront of efforts to attain this goal in terms of environmental, economic, and social aspects.

We will strive for customer satisfaction as well as our contribution to "sustainable development" by achieving high "environmental quality" in products, services and corporate activities.

Please click here for further information

Commitment to Equal Opportunity

FUJIFILM Australia is committed to the provision of Equal Employment Opportunity for all its staff, and employ staff on the basis of merit.

We are also committed to affirmative action, that is the provision of employment opportunities for target groups in non-traditional roles. In particular, we encourage applications from women for senior and technical roles