In our last post, two heavy-hitting benefits of digital signage were discussed. Not only does implementing the technologically advanced marketing method help harmonise your brand, it also helps it stand out from the competition. But it doesn’t end there. There are plenty more ways digital signage can improve your efforts, in and out of your store. Read on for more ways digital signage can help you connect with tech-savvy consumers!
Take Advantage of Real-Time Marketing
Printing point-of-sale (POS) materials for in-store sales and promotions requires much preparation and can be difficult to change once they have been printed. In fact, if you are trying to capitalise on immediate marketing opportunities, printed posters may already be out of date by the time they are placed in-store. For example, running a specific promotion from 5 p.m. to 9 p.m. on a Thursday would represent quite a challenge if you had to switch out POS materials for a small four-hour window. However, digital signage offers your business the flexibility to highlight a marketing message for any time period you choose. Returning to our example, you can advertise a product offer in your storefront window, and during that 5 to 9 window, your collateral inside will be on-target without the need for re-merchandising printed materials.
Digital signage, with its ability to change content quickly and easily, ensures your information is accurate and up-to-date. All in store collateral reflects current promotions and marketing without the worry of being outdated, wrong or needing to be created weeks in advance. The use of impactful visual displays effectively engage customers for a longer period of time, allowing you to influence their buying behavior using tailored marketing communication in real time.
Better Educate Your Buyers before They Purchase
You already know today’s consumers expect never-ending aisles and adaptive environments that blend the digital and physical world they are used to living in. Take advantage of this expectation by guiding consumers around your store, placing signage at key points to promote impulse purchases. When given the ability to connect to digital and in-store information that can be blended and customised to an individual store, consumers feel more at ease and pre-conditioned to purchase. Add to this the expectation of personal service and a localised product selection, consumers are choosing an immersed shopping experience—an absolutely customised event—all available through digital signage.
With high-tech solutions and targeted content, you possess the power and flexibility to engage with customers, clients and visitors to assist in making them more responsive to your marketing messages.