Digital Photography Blog


Fujifilm X-E2 Media Day with Jack Picone - by Leigh Diprose

Posted by Leigh Diprose

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Jack Picone is a documentary photographer who specializes in covering stories in the Asian region, however his documentary photography has taken him across many countries covering wars, conflict and remote tribes.


“Documentary practice is driven by the same forces as most other forms of storytelling – by human need to know, to tell, to share and connect with others on both rational and non-rational levels.” – Jack Picone


Jack has worked alongside Fujifilm Australia since the launch of the Fujifilm X100 in 2011 and since then, has promoted the X-Pro 1, X100s and is now currently working with the newly released Fujifilm X-E2.

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Last week, Jack Picone was invited by Fujifilm Australia to speak to the media at Sydney’s Taronga Zoo about his experience with X-Series cameras including the new X-E2. His multimedia presentation covered the experiences he witnessed as a documentary photographer and also his recent assignment to Angkor Wat where he tested a pre-production Fujifilm X-E2. Jack’s thoughts on the new X-E2 camera could be best summed up at the start of the presentation where he said,

“I really believe in these cameras and as an independent photographer the Fujifilm X-E2 is a brilliant camera.”

During the presentation the media were exposed to a small documentary film, which contained some confronting conflict and war images captured using Fujifilm X-Series cameras. After the story aired Jack explained many people who had seen the documentary at film festivals in Europe had asked a common question, “Why do you make those pictures?” Jack explained it was important to capture the confronting images otherwise the women, children and older people who were too old to fight wouldn’t have a voice, they would simple be invisible.

“When I’ve been in those places I can’t think of anything, for me personally, which is more important to do…you know carefully, and with responsibility…I can’t think of any job that I’ve done in my entire 30 year career that is more important than making those pictures.”

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Jack then talked about why he felt Fujifilm cameras were well suited for the work he carried out. He went on to explain the benefits of the size and weight of the X-Series cameras compared to cameras he had previously.

On his recent assignment to Angkor Wat in Cambodia Jack carried with him a preproduction X-E2 camera to test out what the quality would be like.  In conjunction with the trip, a short documentary was produced to promote the event.

“I love travelling light and working light when I go away on assignment. Often I pack really light so I don’t have to check my bags in, I only take two camera bodies and two lenses, it’s pretty much why I like using the Fujifilm X System because they are so small yet they deliver what a high end digital SLR does.”

After a short documentary screening, the media were all presented with a Fujifilm X-E2 to try out so they could to present a review in their respected publications. However as the event was at Taronga Zoo, the handlers were on hand to display a range of animals to photograph as test models.

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It was great to see the room full of journalists use their X-E2 cameras to capture the cuteness which surrounded them. I’m sure their images and words will be magnificent based on the feedback we all received at the event. Be sure to check out the following publications in the coming editions for their reviews on the Fujifilm X-E2.

Margaret Brown - Photo Review

Paul Burrows -  ProPhoto / Camera

Marc Gafen -  Capture

James Ostinga -  Australian Photography & Design

Peter Eastway -  Better Photography

Ben Mansill -  Australian Home Technology Magazine

Richard Sossen -  CMMA

Jennifer Dudley Nicholson -  Courier Mail

David O’Sullivan -  Photo Review


Leigh Diprose is a Fujifilm Business Manager, photographer, social networker, blogger, entrepreneur and helper to all. His passion for photography extends across the internet. You can find Leigh on Facebook, Twitter, YouTube and Google+.