As a small business owner, you may not have immediate access to an in-house designer or printer when you need to create or update your collateral. This can create extra anxiety or pressure when you need new business cards, signage or sales materials in a moments’ notice. What would make your job less stressful is having a professional and affordable go-to print shop you can use when you need to create personalised marketing and sales materials quickly.
While there are several printing options out there, you need one that can accommodate your varied needs, which include good prices, fast turnaround times and consistently high-quality products.
To make it easier to find a print shop, we’ve highlighted four things you should look for next time you need one for your business:
1. Business-to-Business Expertise
From elite presentations to high-quality signs and brochures, you need personalised materials to make your business stand out from the crowd. Look for a printer with experience creating business collateral, including large-format signage, printed sales presentations and other essential documents you need to attract future customers.
2. Quality Samples
When you’re looking into potential print shops, ask to see examples of past business-to-business work. You want to work with a printer that has experience creating the types of materials you need and quality samples to support its suggested expertise.
3. Design Capabilities
If you don’t have a designer in-house, you will need access to a print shop that has design capabilities. Whether you need help with layouts or logos, these design skills will be essential in communicating your brand story visually and translating that story onto your printed collateral.
4. Comprehensive Services
With services ranging from sales collateral and promotional print products to pull-up banner printing and graphic design services, an all-in-one print shop can meet nearly any printing need. Harvey Norman Auburn, for example, can be your go-to destination for professional and personalised printing services. At Print Shop, Harvey Norman’s experienced printing staff members, fast service and unbeatable prices can help you grow your business and your brand with high-quality printed materials.
To learn more about how you can use printed materials to grow your business, download our eBook “Telling Your Brand Story Through Print: Tips for Growing Businesses”.