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How Retailers Can Reap New Revenue with Mobile Technology

digital-photo-printingMobile devices and digital experiences play an important role in people’s decision-making and online networking processes. And as stated in Salesforce’s 2014 Mobile Behavior Report, 85 percent of survey respondents said mobile devices are a “central part of everyday life.” As a result of this dependency on these digital devices, consumers also rely on their smartphones to take and store billions of photos each year.

For instance, it’s estimated that New Zealanders take around 1.2 billion photos on their smartphones every year, many of which can be taken within the retail environment. But while people tend to consume and enjoy photos from their smartphones, as many as 20 million of them may be lost due to outdated technology and operating systems, warns Vint Cerf, Google vice president. This presents a new revenue opportunity for retailers that offer photo printing and ordering solutions in store.

Knowing your customers are using smartphones and tablets to make decisions, how can you entice them to print their photos in store? Here we share two mobile device solutions you can use to help your customers preserve their precious memories while driving new revenue for your shop.

Create a Branded Mobile App for Photo Ordering

In addition to driving engagement with brands, mobile apps influence customer behaviour—Deloitte reported 85 percent of consumers who used a mobile native app during a recent shopping trip made a purchase. With a branded mobile app, retailers can deliver localised marketing, promotions and product offerings to mobile users while in store and when they’re outside of the brick-and-mortar environment.

A mobile photo-printing platform is an innovative way to entice creative customers to take photos while in store and offer a solution to create photo prints. It gives retailers a way to capture customers on mobile and promote the in-store photo printing service. Customers can download the app for free and order prints from your store anytime and from anywhere using their own smartphones or tablets.

Provide a Digital Photo Printing Station

Large retail chains have photo centres at which customers can use large kiosks to print photos and order photo gifts. Smaller retail environments can also engage customers in the same fashion with tablet-sized kiosks that offer the same photo printing and gifting products.

An in-store photo-printing platform allows your business to capture consumer attention and provide an innovative engagement channel through smartphones and tablets. A fully integrated tablet kiosk accompanied by a branded mobile app offers a creative photo printing solution people can use when they’re in your store or on the go.

If you’re ready to reap new revenue with mobile technology, we share more creative strategies in our eBook, Tablets, Smartphones & Revenue: How Retailers Can Win the Mobile Customer. Download your free copy to explore how you can create a branded mobile app experience and provide a flexible photo-printing platform right in your store!


Topics: Photo Printing, mobile

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