Photofinishing Blog

Time to get sentimental: What dads really want this Father’s Day

3 in 4 Aussie dads want something they can keep and cherish this Father’s Day

Buying a gift for dad isn’t always easy, with 63% of Aussies admitting that they struggle to find the right present for their dads on Father’s Day, however new research commissioned by leading photographic company FUJIFILM Australia part of the FUJIFILM group, sheds light on what our fathers really want in 2015, and sentimental, hand-made gifts are at the top of their list!

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Topics: Photos, Photo Printing

Printing Trends Changing the Way You Communicate With Customers

If you thought print was fading out, think again. As more and more information goes digital, the printing industry is evolving to offer more impact at lower production costs. This is leveling the playing field for smaller businesses, allowing them to reach their target markets with tangible materials that stand out above the Internet’s white noise. 

Here’s a look at five trends that are changing the way you should communicate with customers:

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Topics: Harvey Norman, printing trends

Get Set for Your Next Trade Show With the Right Tools

Trade shows can be a great way to introduce a new product, attract new customers or continue building relationships, but they can be overwhelming if you’re not well prepared. Trade shows often have hundreds of exhibitors competing for the same crowd. Even if you’re in an ideal location, you only have a few seconds for your business to be seen and heard above all the flash and noise.

Here’s a checklist to make sure your display will stand out. Your trade show toolbox should include:

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Topics: Harvey Norman, trade show

3 Hidden Operating Costs for Event Photographers

If you’re in the process of building up your event photography business, you’re most likely already aware of some of the major the expenses you need to plan for. But many event photographers lose sight of some of the unexpected operating costs required to run a successful business.

Even though they may seem small at a glance, these costs can add up quickly, leaving you less profitable than you had hoped to be. To run a successful event photography business, here are three hidden operating costs you should be sure to account for:

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Topics: event photographers, Photo Retailer

3 Secrets to Superior Service for Photo Retailers

Every retailer understands the importance of great customer service. Without it, your business will struggle to remain successful and establish loyal customers. “If you don’t take care of your customers, someone else will,” says Alan Lowe, director of the Australian Customer Service Awards (ACSA).

Whilst many businesses are investing valuable resources in the areas of marketing, online shopping channels and shopping technology, retailers must continue to invest in developing a meaningful shopping experience for customers through their staff. Independent photo retailers are particularly well positioned to provide superior customer service by showcasing your expertise, attention to detail and high-quality products—all of which will empower your customers to express their creativity, preserve moments and share experiences through printed photos.

To ensure your staff is well equipped to gain business from tech-savvy photo hobbyists, here are three things you and your staff need to do:

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Topics: retail marketing, service, Photo Retailer

How to Take Better Photos No Matter Your Lighting

One of the many joys of the event photography business is you never know just where you’ll be working.One day you’ll be photographing a wedding party at an outdoor country club, the next day you’ll be capturing action shots at an indoor sporting event. And while the change in scenery may do wonders for your mental health, bouncing from location to location can make it difficult for you to get your lighting just right.

The amount of light captured in a photograph makes a big difference in the overall quality. Too little light, and the photo is dark. Too much light, and the photo is blown out. While many of today’s cameras take great pictures in most lighting situations, poorly lit photos happen to even the most experienced event photographers.

The good news is there are a few ways you can take better photos no matter your lighting. We discuss four of those ways here:

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Topics: Photos, lighting

Should I Market My Event Photography Business on Social Media?

Facebook, YouTube, Twitter, Tumblr, Flickr, Pinterest. The more familiar you become with social media outside of regular office hours, the more you’re beginning to think it can benefit your event photography business. After all, you enjoy looking through contacts’ photos, whether for amusement or inspiration, others will surely like browsing your snapshots, right? Statistics show you may be correct.

Used strategically, social media can have big benefits for your event photography business, too. We discuss a few of those benefits here:

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Topics: event photography business, social media, instax Inspiration

The Top 6 Reasons to Offer Your Customers a Digital Photo Kiosk

Due to the availability and relatively low prices of digital cameras, tablets and camera-equipped smart phones,almost every consumer can now take high-quality photos at the drop of a hat. And, while some are content to post their photos on social media or share them through email, most people want to be able to print!

Not surprisingly, retail outlets throughout the country and around the world have responded by installing droves of in-store kiosks for photo printing. Simple, accessible and fast, these kiosks allow the average consumer to turn their amateur photos into works of art they can share with their families and friends.

Still, quite a few outlets – particularly smaller stores – have yet to take advantage of this booming business opportunity. If you have not installed a kiosk in your store, here are six bottom-line reasons why you should offer in-store printing to your customers.

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Topics: Digital Photography, photo kiosk, kiosk

Marketing Your Digital Photo Kiosk on Social Media: 6 Tips

Social media has taken the business world by storm, and companies both large and small can scarcely afford to ignore it. If anything, social services like Facebook, Twitter and Pinterest are now even more important than standalone websites when it comes to gaining new business and fostering long-term relationships with customers.

So, whether you're operating your digital photo kiosks out of an independent retail outlet or a large chain franchise, you need to maintain a solid social presence to bring in new business. A few posts every now and again just won't do, and a ghost town of a page may look even worse than not having one at all! Here are six tips to follow as you're putting up daily posts to promote your kiosk and store.

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Topics: Digital Photography, photo kiosk, social media

How You can Tell it's Time to Update Your Digital Printing Kiosk

Smart phones, tablets and other low-priced digital camera devices have been available for more than a decade, and most consumers are well-acquainted with in-store digital printing. Just as those hand-held devices have improved by leaps and bounds, however, so have the kiosks created to print their digital photos.

So, if you want to appeal to your customers' desires for fast, cheap and high-quality photos, you'll need to keep your own in-store devices up to speed. While you may not need to replace your kiosks as often as some people replace their phones, you do need up-to-date technology that meets or exceeds consumers' ever-more-stringent expectations. Here are a few signs and considerations that will let you know when it's time to update the digital printing kiosk in your retail outlet.

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Topics: Digital Print, Kiosks, photo kiosk

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