Mobile devices and digital experiences play an important role in people’s decision-making and online networking processes. And as stated in Salesforce’s 2014 Mobile Behavior Report, 85 percent of survey respondents said mobile devices are a “central part of everyday life.” As a result of this dependency on these digital devices, consumers also rely on their smartphones to take and store billions of photos each year.
For instance, it’s estimated that New Zealanders take around 1.2 billion photos on their smartphones every year, many of which can be taken within the retail environment. But while people tend to consume and enjoy photos from their smartphones, as many as 20 million of them may be lost due to outdated technology and operating systems, warns Vint Cerf, Google vice president. This presents a new revenue opportunity for retailers that offer photo printing and ordering solutions in store.
Knowing your customers are using smartphones and tablets to make decisions, how can you entice them to print their photos in store? Here we share two mobile device solutions you can use to help your customers preserve their precious memories while driving new revenue for your shop.Read More