Photofinishing Blog

Time to get sentimental: What dads really want this Father’s Day

Fathers_Day_Printed_Photo3 in 4 Aussie dads want something they can keep and cherish this Father’s Day

Buying a gift for dad isn’t always easy, with 63% of Aussies admitting that they struggle to find the right present for their dads on Father’s Day, however new research commissioned by leading photographic company FUJIFILM Australia part of the FUJIFILM group, sheds light on what our fathers really want in 2015, and sentimental, hand-made gifts are at the top of their list!

The Fujifilm Father’s Day Report 2015 reveals that 3 in 4 Fathers want something that they can keep this year, like a printed photo, with 61% hoping to receive a hand-made gift on Father’s Day.

While 8 in 10 Australians agree that a printed photo is the perfect thoughtful gift, showing that you really care about the recipient, the Report found that a third of Aussies did not print any of the photos they took in the last year. As a result, FUJIFILM is encouraging all Australians to ‘Print-a-memory’ this Father’s Day and create something thoughtful to show dads that you really care.

Jodi Anasta, mother of Aleeia (one) and wife of Braith, and FUJIFILM Print-a-Memory Ambassador for The FUJIFILM Father’s Day Report 2015:

“I think it’s wonderful that our fathers still value sentimental gifts, I remember making dad crafty things at school; he still has them.  As this will be Braith’s second Father’s Day, Aleeia and I want to make him a photo album of our last year as a family to thank him for being a wonderful father. It doesn’t need to be expensive; but it’s the thought and creating something that they can cherish.”

While most Australians will spend an average of $66.95 on a Father’s Day gift this year, the good news is that hand-made and sentimental gifts can be a labour of love, without needing to break the budget.

Photo Printing Services powered by FUJIFILM technology, available in major Australian retail (Harvey Norman & Big W) and independent stores, offer affordable and easy to use customised photo printing gift ideas, with recommended retail prices from as low as $2.97 for a Keyring, $14.97 for a Stubby Cooler, Mug or Cushion Cover, to $69.95 for a 40x40cm Canvas Print.  

Making the process even easier for time poor Australians around the country, FUJIFILM Australia have developed an App called TransPix®, which allows you to print on the spot in-store, straight from your mobile phone directly to a photo printing kiosk; they have also developed the Imagine Platform, for customers who want the convenience to print their photos online or via their mobile phone remotely.

This September, give dad what he really wants and ‘Print-a-memory’ to create something that he can cherish.

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Key findings from the 2015 Fujifilm Print-a-Memory Father’s Day Report:

  • 9 in 10 Australians will plan to buy their Dad a gift this Father’s Day
  • 7 in 10 Aussies agree that buying a Mother’s Day gift is easier than buying a gift for Father’s Day
  • More Aussie dads are looking for gifts from their kids that they can treasure; with three in four (75%) saying something they can keep would be their most desired gift
  • 61% of Australian fathers are hoping to receive a hand-made gift on Father’s Day this year
  • Aussies spend an average of 1.1 hours on planning, shopping, wrapping and buying for Father’s Day
  • The majority of Aussies agree that giving or receiving printed photos is special - with over 8 in 10 (84%) agreeing that giving a printed photo shows that you really care about the recipient
  • Baby Boomers are the most likely to agree that receiving a printed photo shows a recipient you really care about them (89%; cf. Gen Y 84%, Gen X 81%)
  • 63% of all Aussie Fathers want something that they can keep this Father’s Day, with a significant 9 in 10 Gen Y Dads wanting something of sentimental value
  • Gen Y Dads are the most likely to agree that they would love some kind of printed photo of the kids / family at work (80%; cf. Gen X Dads 74%, Baby Boomer Dads 55%)

About the Report

The 2015 Fujifilm Father’s Day Report was commissioned by FUJIFILM Australia and conducted by Lonergan Research.

The research was conducted online among 1,054 Australians aged 18 years and over across Australia. The fieldwork commenced Friday 31St July and was completed Tuesday 4th August 2015. The statistics referring to planning time and spending on Father’s Day gifts are based on those Aussies who have Dads living in Australia.

This research was carried out in accordance with the ISO 20252 standard. Data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics.

Topics: Photos, Photo Printing

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