You’ve decided to switch your traditional POS, menu boards or signage to digital screens – that’s great! Now you need to make sure your content stands out from the crowd and attract your audience’s attention. To help you do that, here are our top 5 best practices you should follow when creating content.
1. Tailor your imagery to your target audience
Know who your target audience is? Speak their language. Understand the words they use and incorporate images that resonate well with them. If you’re a mortgage provider, use imagery of a couple in a home – sell them their dream. Got a new product or range out? Make the most of social media user generated content (UGC) to demonstrate how trusted your product is. The key is to use imagery so your audience knows you’re talking to them. If you’re not sure who your target market is, we can combine audience analytics with your digital signage to give you a better understanding of who your customers are!
2. Maintain brand consistency
Placing digital screens on your store-front windows is a great way to improve footfall. By showcasing your latest 20% of store-wide offer or free smoothie o’clock, you can attract attention, encouraging a passer-by to come into your store or café. Branding is what often makes up a company’s core identity, so keep your content on-brand to get people through the doors.
3. Proof read all the details
We know it can be tough juggling all your projects and tasks when you may be quite under the pump with deadlines. You’ve created your perfect ad, to speak to your perfect audience, in your perfect location, but in your haste you’ve accidentally approved a typo on the pricing of the latest product. Overlooking the detail can happen so easily, making proof reading one of the most important things to do before hitting the ‘go live’ button on your content. What may have been easily missed in the design stage, will look glaringly obvious on the big screen.
4. Check your colour combinations
Big, bold and bright branding stands out and can get your message noticed. But before you commit to that bright neon-orange background with purple text, which looks great on a 14 inch laptop screen, check how it will look on a big screen. You may find that certain colours look just too polarising, and some colour combinations may not stand out enough.
5. Keep your messaging simple
Digital signage unlocks a whole range of opportunities and features which are not possible with static POS material. Signs can be animated, use motion, rotate through various pieces of information. But just because you can add more content into your signage, doesn’t necessarily mean you should. We’d recommend keeping it simple and focusing on communicating one message per advert to strengthen the cut-through.
Displaying high quality, targeted content on your screens will not only make sure your messages stand out in today’s busy world, but it can also help to make your marketing more effective. Need some advice? Get in touch with one of our FujiVISION experts.