In today’s marketplace, the only constant is change. As soon as marketers master one method of communication, another opportunity is thrown into the mix—and the list only continues to fragment further. No longer is it possible to effectively reach your potential customer base with television commercials, radio ads and a few pieces of direct mail. Thanks to the advent of the internet, and subsequent development of connected mobile devices, there are more touch points than ever before. In addition to traditional marketing methods, you have the opportunity to convey your message digitally via your website, social media, text messaging, geolocation advertising and more.
However, with so many channels through which to reach potential customers, how can you manage to be in all necessary places at once without missing an integral step? Consider a few of the best practices to multichannel marketing success.Read More