Multichannel marketing is the most effective strategy for repeatedly reaching as many customers as possible – but it can be hard to manage on your own. Even if you're running a relatively small business, it's going to become difficult faster than you’d think to manage email marketing, a website, hard copy ads and more.
And, even if you hire a marketer for those tasks, manually synchronising branded content across multiple channels is going to be tough. Whether you're working alone or employ an entire marketing team, a multichannel marketing software solution will help increase output, reduce costs and keep your content consistent.
Here are a few considerations you need to make when choosing the ideal solution for you.Read More