Digital Signage Blog

4 Channels Your Multichannel Marketing Strategy Is Missing

Which channels are you using to market your business? According to Margin Media, email is the most used online marketing channel by Australian businesses and marketers, followed by SEO. Other media  that make up a significant percentage of modern multichannel marketing strategies include tradeshows  and events, direct mail and social media marketing.   

Read More

Topics: MCP, Multichannel Marketing

7 Top Tips for Helping Your e-newsletters Stand Out

Whether you’re thinking about creating an e-newsletter for your business or you already have one, you certainly want it to be effective in helping you build brand awareness, generate sales leads and keeping your brand top of mind. But the truth is it takes a lot of time, energy and organisation to ensure your e-newsletter is garnering the results you expect. 

Here are seven top tips for making your e-newsletters stand out:

Read More

Topics: Multichannel Marketing

7 Factors to Choosing an Automated Multichannel Marketing Software

Multichannel marketing is the most effective strategy for repeatedly reaching as many customers as possible – but it can be hard to manage on your own. Even if you're running a relatively small business, it's going to become difficult faster than you’d think to manage email marketing, a website, hard copy ads and more.  

And, even if you hire a marketer for those tasks, manually synchronising branded content across multiple channels is going to be tough. Whether you're working alone or employ an entire marketing team, a multichannel marketing software solution will help increase output, reduce costs and keep your content consistent.  

Here are a few considerations you need to make when choosing the ideal solution for you.  

Read More

Topics: MCP, Multichannel Marketing

Create a Successful Multichannel Marketing Strategy This Holiday Season

The holidays are fast approaching, and you'll need to optimise every component of your multichannel marketing strategy to bring in as many customers and as much revenue as possible. Potential buyers are constantly bombarded by ads, your competitors are working as hard as they can to catch their attention, and the old, in-your-face style of advertising just doesn't work well on today's savvy consumers. What's more, the still-shaky economy is reducing the amounts customers are willing to buy, making it even harder to grab a sizable piece of the holiday pie. If you want your business to thrive this holiday season, follow these tips for creating a successful multichannel marketing strategy!  

Read More

Topics: MCP, Multichannel Marketing

4 Tips for Multichannel Marketing Success

In today’s marketplace, the only constant is change. As soon as marketers master one method of communication, another opportunity is thrown into the mix—and the list only continues to fragment further. No longer is it possible to effectively reach your potential customer base with television commercials, radio ads and a few pieces of direct mail. Thanks to the advent of the internet, and subsequent development of connected mobile devices, there are more touch points than ever before. In addition to traditional marketing methods, you have the opportunity to convey your message digitally via your website, social media, text messaging, geolocation advertising and more.

However, with so many channels through which to reach potential customers, how can you manage to be in all necessary places at once without missing an integral step? Consider a few of the best practices to multichannel marketing success.

Read More

Topics: MCP, Multichannel Marketing

What’s the Difference Between Omnichannel and Multichannel Marketing?

Given the growing importance of digital advertising, as well as the rise of data mining and viewer customisation, marketing to the same individual across multiple touch points is a must for today's businesses. While most tech-savvy retailers have embraced some form of multichannel marketing, few are taking full advantage of the specific attributes of each channel and the interplay between them.

Often referred to as “omnichannel” marketing, the creation of a consistent, interdependent customer experience across multiple channels is what most businesses should strive to achieve. The differences between multi- and omnichannel marketing are subtle, and the two strategies often overlap. But understanding their benefits is crucial for businesses looking to stand out in an economy in which customers are constantly bombarded with ads.

Here are a few of the most important purposes and tactics of multichannel and omnichannel marketing, as well as examples of companies successfully reaching customers through a variety of media.

Read More

Topics: Digital Advertising, Digital asset management, Omnichannel Marketing, Multichannel Marketing

3 Reasons You Need Automated Multichannel Marketing Software

Today’s fragmented media landscape calls for a new marketing model—one that has evolved from previous generations to capture customers’ attention and engage them with your brand across various channels. According to Forrester, 77 percent of marketing professionals believe they will drive more sales and profit by evolving into an effective multichannel marketing company.

To be a successful multichannel marketer and optimise customer engagement through digital and/or offline channels, you must be able to effectively manage your marketing processes across all channels from start to finish—from strategy development to content creation and publishing.

Read More

Topics: MCP, Multichannel Marketing

Multichannel Marketing Trends You Need to Know About

According to Business Review Australia, online and international businesses will continue to be a threat to local retailers in 2014 and into the foreseeable future. To make sure your business is ready, your multichannel marketing efforts will need to be taken to a new level. “Increasingly, customers use multiple channels including mobile apps and the web to find the information they need, relying less on their relationships with sales representatives,” says Abigail Phillips. “Businesses need to tap into every avenue necessary to reach existing and potential customers.”

Multichannel marketing encompasses a wide range of business functions to help marketers engage consumers. Gartner defines multichannel marketing as “optimising the customer engagement according to how customers want to talk, shop, buy and obtain services through digital and/or offline channels.”

Read More

Topics: MCP, Multichannel Marketing

2 Ways In-Store Tablets Lead to Efficient Employees & Happy Customers

Tablet devices allow retailers to deliver powerful shopping experiences, from incorporating interactive displays along store windows to presenting timely and relevant product advertisements throughout digital devices in store. The portability of these devices gives store personnel and customers a more efficient and effective tool to engage customers and deliver an elevated shopping experience.

Whilst there are many ways retailers can use tablets in store, here are the top two reasons you should be using tablets to transform the shopping experience for your customers and your staff:

Read More

Topics: Digital Signage, retail marketing, Digital Signage Messaging

Sonic's plan for differentiation: Chocolate jalapeno shakes and interactive screens

Sonic's focus on customer experience has contributed to an increase in sales in Q2. The brand has a Point of Personalized Service initiative (POPS) to enhance the customer experience, drive sales and system profitability at store level. The POPS includes interactive screens in the drive-in lot that allows Sonic to engage the customer using mobile technology and social media.

Read More

Topics: Digital Signage, point of sale