Digital Signage Blog

Sonic's plan for differentiation: Chocolate jalapeno shakes and interactive screens

interactive_screens_sonic-gasstationSonic's focus on customer experience has contributed to an increase in sales in Q2. The brand has a Point of Personalized Service initiative (POPS) to enhance the customer experience, drive sales and system profitability at store level. The POPS includes interactive screens in the drive-in lot that allows Sonic to engage the customer using mobile technology and social media.

Read more about Sonic’s marketing initiatives.


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Topics: Digital Signage, point of sale