Once you’ve decided to implement a digital signage solution within your retail network, it may seem like a mammoth task to get every store organised and ready for concurrent deployment, however that does not need to be the case. Instead of introducing screens in every store at the same time, the roll-out can be staggered, and we often find that staggering a roll-out can be advantageous. Here’s why:
Creates an opportunity to ‘Test and Learn’
By deploying digital screens in a handful of retail locations, you have a perfect opportunity to run some tests to see how they perform, make any changes necessary to finesse your strategy before rolling out across all stores.
Digital screens can be used to achieve various objectives, be it displaying your latest offer outside your store to generate footfall or displaying up-selling opportunities in-store to encourage customers to increase the value of their purchases. By treating the first roll-out phase almost as a pilot period, you can test and measure the ads displayed and the physical location of screens to find what performs best.
Allows brands to display bespoke content for each location
For every screen in every location, you may want to display a tailored message. Prices, products or promotions may vary by location, for example, or you may want to feature photos of the local area in your signage. With FujiVISION’s cloud-based system, it is absolutely possible to do this and display all those different messages. By staggering the roll-out, it allows you to have more time to prepare the content internally. Imagine briefing your Content Creator to deliver assets for 100 screens all in one go. Now imagine briefing your Content Creator to deliver 10 assets a week over 10 weeks. We think we know which scenario would be preferable!
Provides the ability for testing engagement on a smaller scale
By utilising real-time audience analytics through digital signage you are able to understand who is engaging with your messaging and how they are engaging. Audience tracking allows you to drill down into the performance of individual advertising assets to view their age, gender, mood and dwell time of your customer. This will provide you with invaluable insight into how well your target audience is engaging with your content. Again, by staggering out your roll-out, you can test messages and test engagement on a smaller scale before deploying assets across your full retail network.
FujiVISION offers digital signage solutions for small business through to enterprise customers. We have developed a lightweight scalable, customisable solution using industry leading software and hardware options, offering internal installation, technical support, training resources and audience analytics. Find out more about our solution or get in touch to arrange a demonstration.