For years, companies spent thousands of dollars of signage—and thousands of hours making sure those signs would be absolutely perfect when they were printed. But mistakes, errors and the updating of signage remained costly and expensive. That’s why digital marketing was such a breath of fresh air.
Long gone are the days where business owners spent thousands of dollars on signage and then had to keep that signage for years in order to justify the expense. Digital marketing has become one of the fastest and most interactive ways of marketing to your audience. Digital signage offers a marketing solution that is efficient and effective, as it’s easy to implement and manage and can be changed quickly and easily. Content can also be delivered using cloud technologies so signage can be updated from anywhere.
A Cost-Efficient Marketing Solution
Digital signage is often perceived as incredibly expensive; however, it can actually be a more affordable solution. Rather than paying for a new sign each time it is needed, you only pay for the system itself and the cost of running it. Then you can change and update the signage anytime you like. It also tends to grab the attention of your customers and passers by more than traditional marketing methods—hopefully leading to more sales.
Welcome to the 21st Century
In addition to the potential cost savings, digital signage can also change people’s perception of your business. Digital signage systems are a lot more modern than traditional signage and don’t wear out over time. The sign you had printed 10 years ago is probably looking pretty shabby, and that’s not going to impress your customers. However, a digital signage system has a clean modern look and can be updated regularly.
An Instant Refresh
Large companies often run into trouble when updating their signage—especially if they have multiple locations. It can take a lot of time and effort to change the signage across an entire store; however, digital signage puts changes into effect instantly throughout multiple locations. This way, you avoid having some areas with outdated signage or stores in different locations having an entirely different look.
Whilst traditional signage methods don’t use power to run the signs after they are printed, they do generate a lot of waste when they are discarded. Digital signage can be changed as many times as you like by simply uploading a new look on your computer.
Digital signage networks offer companies the ability to partner with other vendors or businesses that may be interested in advertising their product or service—thus generating an additional revenue stream. Say, for example, the local supermarket has a digital signage system that gives local storeowners the opportunity to promote their business for a small advertising fee each month. As new advertisers sign on, the signage can be quickly and easily updated.
These are just some of the benefits companies have found when switching to digital signage systems; however, the opportunities are endless. With a system that allows you to do almost whatever you like, the opportunity is yours.
Discover everything you need to know about digital signage by downloading our Fujivision guide today.