Digital Signage Blog

Best Practices for Utilising Digital Signage

Digital signage is an incredibly effective marketing solution—as long as it’s used well. Here, we look at some of the best tips, which will help you ensure your digital marketing efforts don’t go unnoticed.

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Topics: Digital Signage, Fujivision, advertising

The Benefits of Using Digital Signage In Your Store

For years, companies spent thousands of dollars of signage—and thousands of hours making sure those signs would be absolutely perfect when they were printed. But mistakes, errors and the updating of signage remained costly and expensive. That’s why digital marketing was such a breath of fresh air.

Long gone are the days where business owners spent thousands of dollars on signage and then had to keep that signage for years in order to justify the expense. Digital marketing has become one of the fastest and most interactive ways of marketing to your audience. Digital signage offers a marketing solution that is efficient and effective, as it’s easy to implement and manage and can be changed quickly and easily. Content can also be delivered using cloud technologies so signage can be updated from anywhere.

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Topics: Digital Signage, Fujivision, advertising

More Tips for Connecting with Consumers with Digital Signage

In our last post, two heavy-hitting benefits of digital signage were discussed. Not only does implementing the technologically advanced marketing method help harmonise your brand, it also helps it stand out from the competition. But it doesn’t end there. There are plenty more ways digital signage can improve your efforts, in and out of your store. Read on for more ways digital signage can help you connect with tech-savvy consumers!

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Topics: Digital Signage, Fujivision, advertising

Top Tips for Connecting with Consumers with Digital Signage

You’ve got billboards, social media channels and maybe even a 30-second spot on local television channels. Advertising and marketing are working hand in hand to bring your brand the attention and buyers it deserves. But have you considered that natural next step? Digital signage offers your company a huge opportunity for growth and increased revenues and works seamlessly with print and online efforts. Read on to learn the top two ways digital signage helps boost your marketing efforts on a store-by-store or screen-by-screen basis.

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Topics: Digital Signage, Fujivision, retail marketing, advertising

Rich Content: The Key to Digital Signage Success

Digital signage may be the latest and greatest sales tool, but it's not quite a plug-and-play solution. If you want to make the most of it, you'll need to provide plenty of quality content to entice potential buyers! Dynamic, screen-based media are far different from print, and you'll need to tailor your ads accordingly.

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Topics: advertising, Digital Signage, Fujivision, fujifilm australia

4 Great Examples of Digital Signage

Digital signage is taking the marketing industry by storm. Dynamic, eye-catching displays are becoming crucial for effective advertising in-store and on-site, especially in the information age. Customers see and hear hundreds of ads per day, and you'll need to provide the most engaging, up-to-date content to keep their attention. For some ideas and inspiration, here are a few great examples of effective digital signage.

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Topics: advertising, Digital Signage, Fujivision, fujifilm australia

MCP - The Digital + Print system to revolutionise the way you work.

In a previous post we touched on the different departments within Fujifilm Australia, one being the Commercial Division, which is headed up by Sturt Eastwood.  Within the Commercial Division sits Fujivision, which operates in conjunction with Fujifilm’s Marketing Communications Portal (MCP), a digital asset management solution & content management system.  MCP comprises of a series of customisable modules, each easily accessed from any computer worldwide, without the need for specialised software.

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Topics: Fujivision, Digital, advertising, MCP, point of sale, Print, DAM, Digital asset management, fujifilm

Key Components to Creating Digital Signage

Digital Signage is a fast growing industry and it's easy to see why.  It allows you to effectively present information to customers on products, pricing and time-specific specials.  You can instantly update content on a National, State, Metro, Store or even individual screen level, whether you have 1 outlet or over 100 stores it's the most impactful channel to deliver training videos, sales performance, safety information and other business-critical data to staff across all stores at scheduled times 

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Topics: advertising, Digital Advertising, Digital Display, Digital media players, fujifilm

Content Is King when it comes to Digital Signage

Lets get excited about Content.  Let's make it visually appealing and dynamic, lets stand out from the crowd and produce something worth taking notice of.

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Topics: Digital, advertising, Digital Advertising, Digital Display, Digital Signage, fujifilm, Fujivision

Digital Signage...What is the right option for my business?

When you think of Digital Signage, the first question that may strike you is the flexibility of the solution. Will I be able to scale to more screens in the future? Will the media player offer support for multiple channels?  Will it be cost effective? and so on...And, the answer is “YES” with Fujivision Digital Signage.

Fujivision can be offered as a single channel player or multi channel player. I will walk you through the benefits of both…

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Topics: Digital, advertising, Digital Advertising, Digital Display, Digital media players, Digital Signage, fujifilm, Fujivision, DOOH, OOH, Jag