What do these things mean to us in everyday life?
Sure, we know what they mean literally but what do the mean creatively and what are the common threads in moving from a hard copy analogue environment to a digital one?
Well, at Fujifilm a great deal of our business, like most other businesses are going - or have already gone - digital. Whilst this was a major change from the analogue world it was also a very natural and logical evolution for us, mainly as a result of our long history of technical innovation. It's the same technical innovation which has also led Fujifilm into so many more markets than simply film and photo printing - for example not everyone knows that Fujifilm is also involved in the graphic arts, diagnostic and preventative health, networking and professional photography industries across the globe...but more of that another time.