Digital Signage Blog

Reinforcing Brand Identity and Fully Integrating Your Marketing with Digital Signage

Between you, your brick-and-mortar competitors and an increasing number of e-tailers online shops, your customers have quite a few retail options – what makes yours stand out? With so many sellers and brands in every industry, it's no longer enough to just offer a competitive product. You've got to convey a clear, consistent, appealing message about your brand and product offers! Fortunately, there are plenty of simple ways to set yourself apart from your competition, and digital signage can help.

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Topics: Digital Signage, Fujivision, retail marketing, fujifilm australia

4 Great Examples of Digital Signage

Digital signage is taking the marketing industry by storm. Dynamic, eye-catching displays are becoming crucial for effective advertising in-store and on-site, especially in the information age. Customers see and hear hundreds of ads per day, and you'll need to provide the most engaging, up-to-date content to keep their attention. For some ideas and inspiration, here are a few great examples of effective digital signage.

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Topics: advertising, Digital Signage, Fujivision, fujifilm australia

Top 5 Benefits of Digital Signage at Retail Stores

Still running old-fashioned paper displays at your business or store? While great artwork and proper placing can certainly take you far, digital signage is the way of the future! Digital, dynamic and even interactive displays allow you to show an incredible variety of up-to-date content to potential customers. Plus, the right digital devices will allow you to connect to all your content in the cloud. If you haven't jumped on board yet, here are five reasons why you should consider digital signage for your business.

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Topics: Digital Signage, Fujivision, retail marketing, fujifilm australia

Getting Started with Digital Signage at Your Retail Location

As buyers grow more technologically savvy, so too must your retail marketing efforts. While you may think you have exhausted all of your options, such as television ads and social media channels, there is still one you need to implement: digital signage.

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Topics: Digital Signage, Fujivision, retail marketing, real time marketing

4 Ways to Use Digital Signage to Up-Sell and Cross-Sell Customers

Static signage just doesn't entice buyers the way it used to, and most people are wary of face-to-face up-sales and cross-promotions. Today's consumers are more tech-savvy and ad-averse than ever, so you'll need dynamic, eye-catching digital displays to capture their attention and trust.

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Topics: Digital Signage, Fujivision, retail marketing

So...Digital? Digitisation? Digitised?

What do these things mean to us in everyday life?

Sure, we know what they mean literally but what do the mean creatively and what are the common threads in moving from a hard copy analogue environment to a digital one?

Well, at Fujifilm a great deal of our business, like most other businesses are going - or have already gone - digital. Whilst this was a major change from the analogue world it was also a very natural and logical evolution for us, mainly as a result of our long history of technical innovation. It's the same technical innovation which has also led Fujifilm into so many more markets than simply film and photo printing - for example not everyone knows that Fujifilm is also involved in the graphic arts, diagnostic and preventative health, networking and professional photography industries across the globe...but more of that another time.

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Topics: Digital Signage, Fujivision, Digital, Digital Advertising, Digital Display, CloudNET, fujifilm

MCP - The Digital + Print system to revolutionise the way you work.

In a previous post we touched on the different departments within Fujifilm Australia, one being the Commercial Division, which is headed up by Sturt Eastwood.  Within the Commercial Division sits Fujivision, which operates in conjunction with Fujifilm’s Marketing Communications Portal (MCP), a digital asset management solution & content management system.  MCP comprises of a series of customisable modules, each easily accessed from any computer worldwide, without the need for specialised software.

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Topics: Fujivision, Digital, advertising, MCP, point of sale, Print, DAM, Digital asset management, fujifilm

Fujifilm's CloudNET team expands.

FUJIFILM today announced that Dareth Flavell has joined their CloudNET team as Business Development Manager.

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Topics: Digital Signage, Fujivision, Digital Advertising, Digital Display, CloudNET, MCP, retail, Whitech, fujifilm

Content Is King when it comes to Digital Signage

Lets get excited about Content.  Let's make it visually appealing and dynamic, lets stand out from the crowd and produce something worth taking notice of.

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Topics: Digital, advertising, Digital Advertising, Digital Display, Digital Signage, fujifilm, Fujivision

Digital Signage...What is the right option for my business?

When you think of Digital Signage, the first question that may strike you is the flexibility of the solution. Will I be able to scale to more screens in the future? Will the media player offer support for multiple channels?  Will it be cost effective? and so on...And, the answer is “YES” with Fujivision Digital Signage.

Fujivision can be offered as a single channel player or multi channel player. I will walk you through the benefits of both…

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Topics: Digital, advertising, Digital Advertising, Digital Display, Digital media players, Digital Signage, fujifilm, Fujivision, DOOH, OOH, Jag