Digital Signage Blog

Top Tips for Connecting with Consumers with Digital Signage

You’ve got billboards, social media channels and maybe even a 30-second spot on local television channels. Advertising and marketing are working hand in hand to bring your brand the attention and buyers it deserves. But have you considered that natural next step? Digital signage offers your company a huge opportunity for growth and increased revenues and works seamlessly with print and online efforts. Read on to learn the top two ways digital signage helps boost your marketing efforts on a store-by-store or screen-by-screen basis.

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Topics: Digital Signage, Fujivision, retail marketing, advertising

Digital Signage on Your Campus: Inform Students and Staff Instantly

Previously, we have discussed the reasons why digital signage is beneficial to retail shops and brands. Advantages include building a brand across several outlets and channels, standing out from the crowd with dynamic and dramatic content, real-time marketing and better educating consumers.

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Topics: Digital Signage, Fujivision, digital signage on college campus, fujifilm australia

3 Reasons to Incorporate Digital Signage into Your Corporate Environment

Your company is good at what it does. Whether it is manufacturing, software solutions or financial services, your organisation has a steady grasp on turning a profit. However, there may be one area of business your company has not yet successfully mastered: communication.

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Topics: Digital Signage, Fujivision, real time marketing, fujifilm australia

Rich Content: The Key to Digital Signage Success

Digital signage may be the latest and greatest sales tool, but it's not quite a plug-and-play solution. If you want to make the most of it, you'll need to provide plenty of quality content to entice potential buyers! Dynamic, screen-based media are far different from print, and you'll need to tailor your ads accordingly.

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Topics: Digital Signage, Fujivision, advertising, fujifilm australia

Reinforcing Brand Identity and Fully Integrating Your Marketing with Digital Signage

Between you, your brick-and-mortar competitors and an increasing number of e-tailers online shops, your customers have quite a few retail options – what makes yours stand out? With so many sellers and brands in every industry, it's no longer enough to just offer a competitive product. You've got to convey a clear, consistent, appealing message about your brand and product offers! Fortunately, there are plenty of simple ways to set yourself apart from your competition, and digital signage can help.

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Topics: Digital Signage, Fujivision, retail marketing, fujifilm australia

4 Great Examples of Digital Signage

Digital signage is taking the marketing industry by storm. Dynamic, eye-catching displays are becoming crucial for effective advertising in-store and on-site, especially in the information age. Customers see and hear hundreds of ads per day, and you'll need to provide the most engaging, up-to-date content to keep their attention. For some ideas and inspiration, here are a few great examples of effective digital signage.

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Topics: Digital Signage, Fujivision, advertising, fujifilm australia

Top 5 Benefits of Digital Signage at Retail Stores

Still running old-fashioned paper displays at your business or store? While great artwork and proper placing can certainly take you far, digital signage is the way of the future! Digital, dynamic and even interactive displays allow you to show an incredible variety of up-to-date content to potential customers. Plus, the right digital devices will allow you to connect to all your content in the cloud. If you haven't jumped on board yet, here are five reasons why you should consider digital signage for your business.

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Topics: Digital Signage, Fujivision, retail marketing, fujifilm australia

Getting Started with Digital Signage at Your Retail Location

As buyers grow more technologically savvy, so too must your retail marketing efforts. While you may think you have exhausted all of your options, such as television ads and social media channels, there is still one you need to implement: digital signage.

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Topics: Digital Signage, Fujivision, retail marketing, real time marketing

4 Ways to Use Digital Signage to Up-Sell and Cross-Sell Customers

Static signage just doesn't entice buyers the way it used to, and most people are wary of face-to-face up-sales and cross-promotions. Today's consumers are more tech-savvy and ad-averse than ever, so you'll need dynamic, eye-catching digital displays to capture their attention and trust.

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Topics: Digital Signage, Fujivision, retail marketing

So...Digital? Digitisation? Digitised?

What do these things mean to us in everyday life?

Sure, we know what they mean literally but what do the mean creatively and what are the common threads in moving from a hard copy analogue environment to a digital one?

Well, at Fujifilm a great deal of our business, like most other businesses are going - or have already gone - digital. Whilst this was a major change from the analogue world it was also a very natural and logical evolution for us, mainly as a result of our long history of technical innovation. It's the same technical innovation which has also led Fujifilm into so many more markets than simply film and photo printing - for example not everyone knows that Fujifilm is also involved in the graphic arts, diagnostic and preventative health, networking and professional photography industries across the globe...but more of that another time.

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Topics: Digital Signage, Fujivision, Digital, Digital Advertising, Digital Display, CloudNET, fujifilm