With online shopping transforming the way consumers make purchasing decisions and engage with brands, brick and mortar retailers are experiencing added pressure to drive customers in-store while meeting their digital expectations. According to Olaf Swantee, CEO of UK-based telecommunications company EE, “73 percent of shoppers will abandon purchases if they have to wait longer than five minutes to make that purchase, meaning British retailers stand to lose £1.04 billion a year because of long queues at the checkout.”
To meet consumers’ digital expectations in store, retailers need to embrace consumers’ desire to connect and engage with brands digitally and across multiple devices—“Retailers need to turn the brick and mortar store into an interactive digital experience and one that seamlessly touches the consumer across channels and devices,” Swantee says.
Digital signage is one dynamic tactic to engage customers and meet their needs for connectivity, taking your brand beyond the traditional, physical norms of brick and mortar. Retailers use digital signage displays to showcase products, branded videos and services. Here we share how digital signage can be an effective tool for fulfilling your customers’ digital expectations while promoting your brand and employees in-store.