How do you spend the majority of your work week? If you’re anything like the average office worker who spends 28 hours a week writing emails and searching for internal documents, your team could benefit from online collaboration tools. These types of systems, like multichannel marketing software, make workflows and collaboration processes more efficient.
University of Wollongong experienced similar benefits after adopting a multichannel marketing solution. The international research institution needed a much faster and more cohesive process for creating university collateral while maintaining consistent branding across several facilities. Implementing multichannel marketing software helped the university shorten delivery time, reduce print production costs and improve the overall marketing workflow.
Now, imagine what you and your colleagues could do if you spent less time seeking information and assets and more time collaborating efficiently. If improving collaboration, production workflows and asset organization is a priority for your business in 2015, multichannel marketing software may be your solution.
Here are three more reasons you should consider adopting this solution for your marketing operation:
To Automate Catalogue Production
The process of conceptualizing, creating, proofing and editing any piece of printed collateral can be strenuous on your team’s time and resources. With multichannel marketing software, your company can streamline the creation and modification of any publication. Automating the production of catalogues, web pages and emails can lead to:
- Faster turnaround time by leveraging templates and automatic image converters
- Improved accuracy by implementing a single source of imagery, assets and versions
- Reduced costs by minimising production resources
Catalogue automation is ideal for teams that need to turn collateral around quickly while synchronising content across various marketing channels. In addition, a multichannel marketing solution can improve efficiency in the catalogue production process while reducing costly errors.
Better Create and Distribute Branded Collateral
Your business’ brand is a strategic asset on its own, defining the experience customers have when doing business with you and when they consume the assets you create. Controlling your brand and ensuring it looks and feels consistent across every piece of collateral is essential to make sure your marketing materials are on brand, every time. Multichannel marketing software makes consistent brand representation even easier by:
- Offering greater visibility and control over file sharing and editing
- Providing on-brand, customisable templates for print, emails, business cards and more
Speed Up Collateral Fulfillment
Along with improving the everyday production and branding of your marketing collateral, multichannel marketing software provides an efficient solution for ordering and distributing assets to multiple locations. For retailers, especially, you can order all the branded collateral you need, such as catalogues, stationery or point-of-sale items, through a simple shopping-basket style ordering system—all within your multichannel marketing system.
Improving your internal collaboration and workflow processes is an important step toward more efficient marketing operations. But it’s just one of many tactics you can employ to optimise your multichannel marketing strategy. For more tips on managing your marketing assets, controlling your brand and building a marketing program customer can’t resist, download the ebook “7 Ways to Optimise Your Multichannel Marketing Strategy.”