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instax Blog

How to Create Irresistible Flat Lays on Instagram

Posted by Fujifilm Instax October 21, 2016

Are you looking for your next big Instagram photo breakthrough? From popular bloggers and influencers to major brands, you can find flat lays nearly everywhere on Instagram. And with a little creativity, you can join the movement and grow your following with your own clever compositions. Pull together stylish clothes, fun accessories, food and inspiring quotes to create flat lays on Instagram that your followers will love—all while using instax to help narrate your masterpiece.

Here’s how to personalise your flat lays on Instagram by combining your instax camera and instant film photos with your favourite items.

Tell a Stylish Story

Think about how you want to relay the meaning behind your visual flat lays on Instagram. You don’t have to own the expensive clothes and jewelry used by famous lifestyle bloggers to catch the eyes of current and potential followers. So long as you have an eye for style, you can use whichever items you have on hand and place them in an attractive arrangement. Find a balance between colours; you can stick to one basic colour, or you can spice it up with a splash of colour. Play around with the look until you get it just right.


Create a Scale with the Size of Items

Pair larger clothing items with small accessory items such as rings, sunglasses and nail polish. It looks a lot more organized, and your followers will be able to see multiple pieces of your wardrobe and lifestyle.


Lighting is Your Best Friend

One of the most important aspects to achieving flat lay success is finding natural and balanced lighting. Simply use natural lighting through a window, or follow the recommended light setting from your instax camera.


Always Use a Plain Background

A patterned or cluttered background will lead to confusion and take away from the items in your composition. Attract the viewers to your flat lay items by placing them on a clean, blank surface. Bring out your colourful food items, plants and accessories—and don’t forget to show off your awesome instax photos and accessories!


Use Inspiring Quotes or One-Liners

Deliver a special message with your favourite inspirational quote or one-liner. Use a quote that relates to the theme of your flat lay. For example, if you’re creating a travel essentials layout, use a quote that inspires your followers to go explore.


Incorporate Food

If you’re a foodie, then you know the power of drool-worthy snacks in a flat lay photo. If you display breakfast foods, your followers from around the globe can determine what time of day it is and what type of food-mood you’re in. (Note: In cases of food flat lays, playing with your meal to snap the best instant photo is socially acceptable. Go for it!)


Whether you’re modeling your outfit of the day (#ootd) or documenting a travel adventure, instax can help you share the exciting Instagram flat lay magic you create. Best of all, you may just earn yourself a couple extra followers along the way. Happy flat-laying!

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*Instagram is a registered trademark of Instagram, LLC.

Photo credit: @hkstyletips, @bohemiansundays, @maddvv, @meohmygirl, @emmakateco, @lennynovitasari via Instagram

Topics: DIY Projects, instax Inspiration

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