Fujifilm will demonstrate its CloudNET range of data, network and software integration solutions designed for B2B2C (Business to Business to Consumer) markets, as part of its comprehensive display at the Imaging & Entertainment Expo to be held in Sydney in June 2011.
With its range of B2B2C, CloudNET provides partners with turn-key solutions capable of driving sustainable revenue that also equips online and retail environments with the ability to drive high quality, profitable, customer engagement.
FUJIFILM Australia General Manager – CloudNET, Sturt Eastwood, said the benefits for partners not only includenew revenue raising opportunities, it also potentially attracts a whole new customer base.
“With Fujifilm’s range of innovative new product and service initiatives, retailers are able to provide consumers with flexible transaction options in an online or in-store environment.
“Such solutions are able to drive new levels of product awareness and traction,” Mr Eastwood said.
Solutions to be showcased include Imagine, the photo printing and gifting platform accessible via browser or in-store touch screen kiosks. Also featured will be Wrappz - the smart new hardware personalisation and protection system, as well as FujiVision ®, the intelligent in-store digital signage system.
Imagineis an online and in-store digital printing and gift ordering platform, built upon Fujifilm’s cloud technology.
Customers can access Imagine from a browser (Imagine Online) or in-store kiosk (Imagine Kiosk) to upload their digital images which are then stored securely in the cloud. They can apply their images to a range of items including prints, gifts, photo books, canvas prints, calendars, cards and posters – all with the ability to apply a wide range of embellishments, backgrounds and borders to create a truly unique product.
Projects can be started online, saved and continued in-store and vice versa if required. Images can also be imported from social network sites such as Facebook, Flikr and MySpace.
Imagine is a fully managed service that is deployed under partner’s brands and can include the relevant marques / logos, style guide and colour schemes to integrate seamlessly with existing websites and product lines.
Fujifilm’s CloudNET team can assist with marketing programmes such as electronic customer relations management, Search Engine Optimisation, advertising strategies and leveraging the social media space, enabling new category entrants to be business ready - instantly.
FujiVisionis a cloud-based digital signage and content solution that drives product awareness and sales by delivering marketing messages to consumers via electronic screens in retail and other high foot-fall environments.
FujiVisioncan deliver targeted marketing messages instantly and be deployed at a National, State or even individual store level to broadcast promotional offers, advertising content and availability / stock levels to drive spontaneous purchasing behaviour. FujiVision also delivers training videos, sales data, safety information and other business data to staff across stores or environments that are networked with the solution.
FujiVision encompasseshardware, software, installation, service, content and support. The CloudNET design team is able to create content for scheduled broadcast across the screen network. Service, data flow and scheduling is also managed by FujiVision enabling retailers to focus on their core business operations.
Continuing Fujifilm’s heritage of creating innovative new products for the consumer imaging market, CloudNET will also be showcasing Wrappz - a new customised protection system comprising a super thin protective laminated vinyl decal that can be tailor-made to decorate, protect and personalise popular consumer tech devices.
Adding a whole new dimension to the look and feel of electronic gadgets, Wrappz can turn a mobile, laptop, iPod or tablet into a personalised fashion accessory, making it stand out in a crowd while providing significant protection against scratches and marks.
The patented 3M vinyl is easy to apply and can be changed as often as you like to make a fresh fashion statement, without any sticky residue or damage to the device.
In three easy steps, customers can create their Wrappz online from the wrappz.com.au website without the need to login:
Select a device from hundreds of specs including mobiles, laptops, games consoles, iPods, cameras and tablets.
Upload your own images or select from the Wrappz library which features cool artwork and licensed content.
Design personalised Wrappz for your device.