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Fujifilm and Harvey Norman add Adobe titles to unique On Demand software system

SYDNEY, 31 May 2012 – FUJIFILM Australia Pty Ltd today announced that Harvey Norman, one of Australia’s largest retailers, has further updated and expanded its software purchasing system with the addition of Adobe® titles to the unique “On Demand” digital media library available in-store and online.

The On Demand system utilises Fujifilm supplied technology and infrastructure in 26 Harvey Norman stores across New South Wales and Victoria and currently contains a catalogue of over 1000 software titles, including Symantec, Trend Micro, Corel and now Adobe.

Paul Robson, Managing Director, Adobe ANZ said: “The On Demand system provides a new purchasing option for Adobe’s customers through Harvey Norman. By using the cloud-based technology from Fujifilm and Harvey Norman’s network of stores, customers can now purchase Adobe products such as Adobe® Creative Suite® 6 online or in-store and this ultimately puts more convenience at their fingertips.”

Ben McIntosh, General Manager, Technology & Entertainment at Harvey Norman, explained: “Fujifilm’s system provides a whole new way of purchasing your software. Essentially, there are two ways you can use the system; firstly, you can physically visit one of our stores and browse the orange On Demand kiosks where you’ll find over 1000 software titles by platform, title or publisher in seconds. Then, once you’ve selected the title you want, the kiosk will print a receipt that you take to the counter to pay as per normal. The payment then triggers the production of the software CD or DVD and is presented to you ready for use in a matter of minutes. Alternatively, you can use the system online at”

Fujifilm’s software On Demand production system has seen steady growth since its inception. With the addition of high-profile software brands such as Adobe, the technology been heralded as the future of consumer software purchasing as it guarantees availability of a far wider range of software.

McIntosh continued: “We have already had a significant level of interest from educational institutions, students and graphic designers, all of whom are attracted by the efficiency and immediacy of the system. As we produce the discs in-store, the activation codes are also attached, which means the software is immediately ready for use once activated. On Demand is simple, easy to use, and if you buy in-store there are no delivery charges. Our library of titles is growing every day and will continue to do so as we are adding more and more software titles. By using Fujifilm’s kiosk system, that already works well in the photo centre section, On Demand provides our customers with familiarity and, above all, more choice and convenience.”


Harvey Norman’s On Demand system is currently available for over 1000 computer software and games titles with music and movie titles being added later this year.

For more information on the On Demand solution, please contact David Pritchard, Sales and Marketing Manager at Fujifilm Australia on 0419 773 444 or email

Topics: technology, CloudNET, On Demand, Harvey Norman, fujifilm australia, fujifilm, Adobe software, press releases

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