Fujifilm Australia and Fujifilm NZ are delighted to announce that they have been the successful tenderer and awarded the entire printing plate business for Fairfax Media across all of its newspaper and magazine printing sites in Australia and New Zealand.
Fairfax Media publishes over 200 titles including The Sydney Morning Herald, The Age, The Australian Financial Review plus a host of metropolitan/regional titles and magazines in Australia. In New Zealand more than 70 national, daily and regional titles plus 26 magazines are published by Fairfax in addition to its considerable digital assets.
The new plate contract is for three years and is valued at an estimated AUD$30 million, which includes some new computer-to-plate equipment.
The project that has led to the awarding of the Fairfax Media tender contract was driven by Fujifilm’s National Newspaper Specialist Warren Hinder, a seasoned veteran of thirty years involvement with Fujifilm graphic systems products – including their introduction into Australia in the mid 1980s.
Hinder comments: “Above all, this new contract with Fairfax Media demonstrates the continuing need for quality, targeted newspapers and magazines. While the national and metropolitan daily newspaper sector is softening due to the impact of mobile digital and online editions, regional and weekly suburban titles are prospering as they address their local communities in a way that no other media can. Only by understanding the dynamics of the newspaper market and forming long-term relationships can contracts like this be gained”
He adds: “Needless to say, I and the team here at Fujifilm are delighted to have been awarded the prestigious Fairfax Media plate contract which begins soon and we look forward to proving that the choice of Fujifilm is the right decision with exceptional service, logistics supply and plate quality that will help this great iconic media company to flourish with its printed titles, sitting comfortably alongside its digital assets.”
Fairfax Media is undergoing upgrades to its heatset and coldest presses, and production sites to maximise productivity and distribution effectiveness. This in itself places new demands on printing plates, particularly with the use of UV cured inks. Plates to be supplied by Fujifilm are the Brillia range of violet light-sensitive and thermal heat-sensitive, dependent on site location.
Warren Hinder himself is an active ‘media man’ and a published photographer with his images that capture the beauty of NSW’s Blue Mountains.