Graphics News

New Mimaki Dye-Sub Printer Triples Production at Lifestyle Australia

May 25, 2016

Few Australian textile and souvenir printing companies can boast such a long and progressive history as Brisbane’s Lifestyle Australia. Lifestyle started business in the far north Queensland (FNQ) city of Townsville in 1979 when Lin Petterwood commenced making T-shirts for the region’s screen printers. Then known as Townsville T-shirts, the following year Petterwood bought out a local screen printer and became the largest T-shirt printer in the tourist-rich area of FNQ.

Success followed quickly, so the business relocated to the state capital Brisbane in the 1980s and re-branded as Lifestyle Australia, distributing Australia’s largest range of printed souvenirs across the nation. By 1992, Lifestyle was growing at such a pace that it needed to install Australia’s first 12-colour screen printing carousel, followed by an automated 16-colour machine in 1999. As digital sublimation technologies improved, Lifestyle introduced this promising new process in 2004.

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Topics: press release, Lifestyle Australia

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