SYDNEY, 4 February 2019 – Successful Sydney-based rental house Camera Hire recently made the decision to significantly bolster their inventory by stocking and adding FUJIFILM’s clever FUJINON MK lenses to their rental fleet.
Camera Hire’s Bevan Dally explained, “We run a rental company and heard fairly early on FUJINON were releasing some new lightweight E-mount MK zooms specifically targeting the Sony FS7 and FS5 cameras. Both cameras have been extremely popular, however the only zoom lens options have been either by Sony or using PL or EF adapters so these new MK lenses were ideal for us and our customers.”
FUJIFILM launched its MK series of cinema lenses specifically for consumer and prosumer videographers and emerging cinematographers. The MK18-55mm T2.9 standard zoom lens and MK50-135mm T2.9 telephoto zoom lens boast advanced optical performance an ultra-compact and lightweight design and excellent cost performance.
Dally added, “Our customers who hire these lenses are after outstanding image quality in a lightweight package and the FUJINON MK lenses fulfil those requirements very nicely indeed. Feedback from clients has been excellent and we now have multiple quantities of both the 18-55mm and 50-135mm MK lenses.”
According to Dally most of Camera Hire’s customers use the MK lenses with a variety of cameras. He continued, “The MK lenses are flexible and can be used with multiple camera models in either shoulder-mount or tripod-mount configurations. The lenses’ real wow factors are how lightweight they are, their incredible image quality and low price-point.”
Clearly Bevan Dally is delighted with his purchase of FUJINON MK lenses as he concluded, “FUJINON has an excellent reputation in the industry. The MK series are particularly good compared to other lightweight cine zoom options around so they are an excellent choice for anyone wanting a low cost, high quality lens option to shoot with.”
For more on FUJINON MK lenses go to: https://www.fujifilm.com.au/optical_devices/cine/mk/
For more on Camera Hire go to: https://www.camerahire.com.au
FUJINON MK50-135mm T2.9 telephoto zoom lens at Camera Hire
FUJIFILM Australia Pty Ltd is one of over 280 worldwide subsidiaries owned by FUJIFILM Holdings Corporation which is the world's largest photographic and imaging company, and one of the best-known and most instantly recognisable global brands.
In the Oceania region, Fuji Xerox and FUJIFILM NZ also form part of the corporate family owned by ultimate parent company, FUJIFILM Holdings Corporation.
FUJIFILM Holdings Corporation brings innovative solutions to a broad range of global industries by leveraging its depth of knowledge and fundamental technologies derived from photographic film. Its proprietary core technologies contribute to the fields of healthcare, graphic systems, highly functional materials, optical devices, digital imaging and document products. These products and services are based on its extensive portfolio of chemical, mechanical, optical, electronic and imaging technologies. For the year ended March 31, 2018, the company had global revenues of $23.0 billion, at an exchange rate of 106 yen to the dollar. Fujifilm is committed to responsible environmental stewardship and good corporate citizenship.