Optical Devices News

FUJIFILM Attributes Technical EMMY® Win For FUJINON CINE Zooms To Cinematographers

Television Series Cinematographers Point to Lens’ Size, Speed and Optical Quality in Creation of a More Flexible and Faster Shooting Style

The Optical Devices Division of FUJIFILM has been awarded an Engineering Emmy® for its FUJINON “4K Cine Zoom Lenses providing imagery in television” by the Television Academy, and received the honour at this year’s Academy’s Engineering Awards ceremony. The introduction of FUJINON’s Cabrio and Premier series of cinema zoom lenses brought about the ability to cover Super 35mm imagers and efficiently shoot the full gamut of television production without sacrificing image quality.

 

“The willingness of some of the top cinematographers and their rental houses to test, explore and provide feedback about our lenses is an integral part of this Emmy win,” states Thomas Fletcher, Director of Sales, FUJIFILM Optical Devices Division. “They’re a very loyal group, devoted to their lens choice. To test a new cinema lens is not something that’s considered lightly. Winning an honour as prestigious as an Emmy is an affirmation of Fujifilm’s dedication to the art and craft of cinematography. We thank the Academy for their recognition of our work and for the support we’ve received from the cinematography community.”

 

In fact, two cinematographers won Creative Arts Emmy’s this year using FUJINON cine zooms: David Miller, ASC, for Veep won “Outstanding Cinematography for a Single-Camera Series (Half Hour) honours; and Donald A. Morgan, ASC, was awarded an Emmy for The Ranch in the “Outstanding Cinematography for a Multi-Camera Series” category.

 

Others who’ve embraced the new FUJINON zoom lenses include three-time ASC Award winner William Wages, ASC (Burn Notice, Containment, Revolution, Sun Records). For Wages, the FUJINON Cabrio 19-90 and 85-300mm zooms have “changed the way I shoot.” Wages says: “With their speed alone, they’re virtually the only lenses I’m using. The optical quality, small size and speed are unequalled. The combination of these two lenses are ideal for television production.” Wages is an ASC recipient of the Career Achievement in Television.

 

 

 

During FUJINON Day Atlanta Bill Wages ASC, gives feedback on FUJINON Cabrios with Radames Gonzalez from ARRI Rental in the lens projection room

 

For some, the optical quality of the FUJINON lenses has generated new loyalty to the brand. DP Paul Sommers, Empire, one of the most-watched television shows, says, “I often have as many as 300 lights in the frame and 50 of them aimed at the lens. With most zooms, the flares would be horrifying, but with the Fujinons, I only get the specular flares I choose. They offer unparalleled sharpness, edge to edge, no vignetting, no exposure ramping, and no breathing. I won’t use another family of zooms.”

 

 

 

DP Paul Sommers with FUJINON Cabrio 85-300mm. Photo credit: Chuck Hodes

 

This marks the sixth Engineering Emmy award granted to Fujifilm and Fujinon. Past awards include Development of the new high-speed color negative film A250 Color Negative Film” in 1982, Developments in Metal Tape Technology” in 1990, Implementation in Lens Technology to Achieve Compatibility with CCD sensors” in 1996, Lens technology developments for solid state imagers cameras in high definition formats” in 2005 and The world's first autofocus system, "Precision Focus," in 2009.

 

Ends

 

For further information contact:

Salvatore T. Di Muccio at Well Above

Tel. +61 412 64 99 64

salvatore@wellabove.com

 

About FUJIFILM

FUJIFILM Australia Pty Ltd is one of 282 worldwide subsidiaries (as of 31 March 2013) owned by FUJIFILM Holdings Corporation which is the world's largest photographic and imaging company, and one of the best-known and most instantly recognisable global brands.

 

In the Oceania region, Fuji Xerox and FUJIFILM NZ also form part of the corporate family owned by ultimate parent company, FUJIFILM Holdings Corporation.

www.FUJIFILM.com.au

Topics: fujinon