New lens gives cinematographers advanced optical performance, ultra-compact and lightweight design and excellent value for money
FUJIFILM Australia’s first shipment of their new FUJINON 50-135mm MK cinema lens has completely sold out. The new MK lenses have been specifically designed for prosumer videographers and emerging cinematographers and boast advanced optical performance, ultra-compact and lightweight design and excellent cost performance.
The very first 50-135mm MK cinema lens in Australia was purchased from Videocraft by Melbourne-based photographer and cinematographer Adrian Lander who explained, “Once I had decided to run with a Sony FS5 and FS7 I started to look for a zoom lens that was native to the Sony. I have been a pro photographer for over twenty years and have always used FUJIFILM cameras such as the FUJIFILM 680 medium format with Hasselblad H lenses, even in film days. The FUJIFILM optics have always been pleasing to me, not too sharp not too soft and with good contrast. The new
50-135mm MK cine zoom lens is no different.”
The FUJINON MK50-135mm T2.9 (MK50-135mm) telephoto zoom lens can be combined with the already-released FUJINON MK18-55mm T2.9 (MK18-55mm) standard zoom lens to form a kit that covers the most frequently used focal lengths of 18mm to 135mm, accommodating a broader variety of conditions. The lens enables a shallow depth-of-field as well as a beautiful bokeh effect and is compatible with E-mount cameras with the Super 35mm / APS-C sensor. The use of lens design optimised for shooting movies minimises focal shift and optical axis shift while zooming, and lens breathing (change of angle of view during focusing) that are typically observed in interchangeable lenses for digital cameras.
Lander continued, “I actually purchased the lens before it came out as I’d seen the MK18-55mm at Videocraft and they confirmed that the longer zoom was going to be just as good. I like the macro function, the gears and especially the weight of the new 50-135mm and as both MK lenses are exactly the same weight, this is very handy when rigging the camera on cranes where the balance is critical. The focus breathing feature was also a clincher for me.”
Lander’s first job with his new 50-135mm MK lens was a Red Rock Deli TVC as he added, “The focus drop off, or bokeh, and flare was as to be expected – excellent. In one of the shots from the TVC you can clearly see with the lens at around 100mm there is a water glass refracting on the left side and a large HMI light shooting directly in to the lens on the right side. The way the MK lens handled the flare was excellent. The lens is so good that I already have quite a few more shoots planned for it, some that include automotive slow motion footage.”
The new FUJINON 50-135mm MK cine lens clearly has a fan in Adrian Lander who concluded, “The MK lens is very versatile especially because of its weight and size. My camera assistant was really impressed with the lens too, so much so that he is also planning to purchase the MK wide zoom. Once I get the wider 18-55mm MK zoom then I won’t really need any other lenses for most of the shoots I do.”
Adrian Lander with the new FUJINON MK50-135mm T2.9 standard zoom lens
A shot from Adrian Lander’s first talent shoot with the new FUJINON MK50-135mm lens
For immediate release
For further information contact:
Salvatore T. Di Muccio at Well Above
Tel. +61 412 64 99 64
FUJIFILM Australia Pty Ltd is one of 282 worldwide subsidiaries (as of 31 March 2013) owned by FUJIFILM Holdings Corporation which is the world's largest photographic and imaging company, and one of the best-known and most instantly recognisable global brands.
In the Oceania region, Fuji Xerox and FUJIFILM NZ also form part of the corporate family owned by ultimate parent company, FUJIFILM Holdings Corporation.