Optical Devices News

Fujifilm receives prestigious iF DESIGN AWARD 2015 for the development of its Fujinon ZK12x25 4K Cine Zoom Lens.

Fujinon ZK12x25 - iF DESIGN AWARD 2015For over 60 years the "iF DESIGN AWARD" has been recognized the world over as a label of design excellence. The iF logo is an internationally established symbol identifying outstanding achievements in design.

We are thrilled to announce that our ZK12x25 Cabrio 4K Cine Zoom Lens has received the prestigious iF DESIGN AWARD 2015 and that we are amongst the winners of the renowned iF label. The number of competitors was huge; as the international high-profile jury assessed almost 5,000 entries from 53 countries in order to determine who would receive this coveted seal of excellence. Our ZK12x25 Cabrio) 4K Cine Zoom Lens was entered in the discipline Product - category Audio/Video. More international than ever before: the eminent jury, with 53 experts from 20 countries, met in Hamburg from 20 to 22 January. A total of 4,783 contributions from 2,102 participants from 53 countries was submitted to this year’s iF DESIGN AWARD. The international jury of experts awarded the iF Label to 1,629 contributions: 1,124 in the Product discipline, 102 in Packaging, 264 in Communication, 96 in Interior Architecture and 43 in Professional Concept; a total of seventy-five (75) iF gold awards were presented for exceptional design quality.

Head juror Mr. F. Frenkler: "These days, a jury has to be very international – only in this way can we deal with the wide variety of international parameters of the submissions. It is striking that, in every design discipline, it is very tempting to orient yourself to the design benchmarks of the corresponding branch, not daring to do something new, which is unfortunate. In general, we are trying to slow down the developments.
In this way, we can once again concentrate on what is really important in design – such as creating products and interfaces that are easy to understand and intuitive to operate, creating a product DNA as well as specifying it in the CD of the company, thus setting the company off from its competitors. However, the goal is not to strive for diversity at any cost – the best thing that can be offered to the users is good and understandable design within the areas of products and communications, and not simply just adding new functions."

The all-new ZK12x25 offers the industry-leading zoom ratio of 12x to cover the most frequently-used 25mm wide angle to 300mm on the telephoto end.  With its advanced optical performance supporting 4K cameras, the lens delivers premium image quality across a versatile range of shooting scenes. The ZK12×25 features high-precision large-diameter aspheric elements, designed with Fujifilm’s proprietary cutting-edge optical simulation technology.

For more information please contact:

FUJIFILM Australia | Optical Devices Division
Simon Becker
T: +61 2 9466 2790


Topics: Optical News