Optical Devices News

Camera Hire chooses FUJIFILM’s FUJINON MK lenses

SYDNEY, 4 February 2019 – Successful Sydney-based rental house Camera Hire recently made the decision to significantly bolster their inventory by stocking and adding FUJIFILM’s clever FUJINON MK lenses to their rental fleet.

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Topics: fujinon

FUJIFILM Attributes Technical EMMY® Win For FUJINON CINE Zooms To Cinematographers

Television Series Cinematographers Point to Lens’ Size, Speed and Optical Quality in Creation of a More Flexible and Faster Shooting Style

The Optical Devices Division of FUJIFILM has been awarded an Engineering Emmy® for its FUJINON “4K Cine Zoom Lenses providing imagery in television” by the Television Academy, and received the honour at this year’s Academy’s Engineering Awards ceremony. The introduction of FUJINON’s Cabrio and Premier series of cinema zoom lenses brought about the ability to cover Super 35mm imagers and efficiently shoot the full gamut of television production without sacrificing image quality.


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Fujifilm wins 69th Engineering Emmy® Award for the development of FUJINON 4K Cine Zoom Lenses


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FUJINON 4K Cine Zoom Lenses providing imagery in television have been awarded a 69th Engineering Emmy® Award by the Television Academy*.

The Emmy Award was established by the Television Academy in 1948, and Technical or Engineering Emmys have been presented since that time to an individual, company or organisation for engineering developments that considerably improve existing methods or innovations that materially affect the transmission, recording or reception of television. It is the most prestigious award in the broadcasting industry.

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Topics: fujinon, Engineering Emmy® Award

SKY NZ Buys FUJINON Lenses For 2017 Bledisloe Cup



Multiple XA77x9.5 BESM and HA23x7.6BERD lenses 

The recent Bledisloe Cup saw SKY New Zealand’s Outside Broadcasting division (OSB) add to and upgrade both their camera and lens fleet with the purchase of multiple new Fujinon lenses. SKY have been active worldwide for many years in facilitating equipment and coverage of live events for both host broadcasters and those requiring unilateral feeds. In New Zealand the company owns and operates six major, state of the art HD outside broadcast vehicles and standard definition vehicles capable of handling the most complex outside broadcasts.

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Topics: fujinon, Sky NZ

Jim Frater ACS Chooses MK Cinema Lens for Major Historical Doco


Six month shoot across multiple continents

When acclaimed cinematographer Jim Frater ACS got the job to shoot a major historical documentary for Radiant Entertainment, a shoot that would take six months and cover multiple continents he decided on a different approach to any he’d used before. This time he was going to use new FUJINON MK 18-55mm cinema lenses.


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Topics: fujinon, MK Cinema Lens,, Jim Frater ACS

First Shipment of New FUJINON 50-135MM MK Lens Sells Out



New lens gives cinematographers advanced optical performance, ultra-compact and lightweight design and excellent value for money


FUJIFILM Australia’s first shipment of their new FUJINON 50-135mm MK cinema lens has completely sold out. The new MK lenses have been specifically designed for prosumer videographers and emerging cinematographers and boast advanced optical performance, ultra-compact and lightweight design and excellent cost performance.

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Topics: fujinon, 50-135MM

FUJIFILM/FUJINON Celebrate a Decade as Australian Cinematographers Society Major National Sponsor



FUJIFILM/FUJINON has signed on to be the Australian Cinematographers Society’s (ACS) Major National sponsor for the tenth straight consecutive year rounding off a decade of support for the society.


Over the last ten years FUJIFILM’s relationship with the ACS has included initiatives that have seen the establishment of the ACS National HQ in North Sydney, the company being front and centre in all Branch and National awards ceremonies and providing support for top Australian and international cinematographers.


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Topics: fujinon

New FUJINON UA107x is Industry’s Longest, Widest 4K UHD Lens

FUJIFILM has launched its cutting-edge FUJINON UA107x8.4 (UA107x) broadcast lens - the longest and widest 4K lens ever created for Ultra HD (UHD) broadcast applications. Destined to set a new standard for 4K UHD and HD production worldwide, the UA107x provides superb 4K optical quality across the entire zoom focal range - a hallmark of the FUJINON ZK series of Cine-Style lenses.

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Topics: fujinon, News Releases

Fujinon To Feature Full Range Of Lenses At NAB Show

At this year’s NAB Show, FUJINON will feature its Cine-Style, broadcast studio and field lenses, including the Premier PL 25-300mm Cabrio cine zoom.

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Topics: fujinon