Australian First: Fujifilm introduces Microsoft Surface multi-touch table technology at retail


Microsoft Surface

Microsoft Surface® is a form of computing incorporated in a table-style structure that comes complete with a 360-degree user interface allowing multiple people to operate the system simultaneously by touching or dragging their objects across the screen using their fingertips.

While the Microsoft Surface® systems can be adapted to a range of service applications, the initial software release will provide consumers with the functionality to design and produce a variety of Photo Book products.

The standard Microsoft Surface® unit has been customised with all the traditional photo business peripherals, media card reader, DVD drive, as well as a receipt printer which has been added to facilitate operating in a retail environment. FUJIFILM Australia Managing Director, Dave Marshall said that while the technology has been used globally for various projects, this is the first time it will be used in Australia for commercial application in a retail environment.

“Using the Fujifilm Collaborative Media Surface table, consumers will have the opportunity to create Photo Books using the same workflow as the traditional DPC upright kiosks,” Mr Marshall said.

“Complete with a 30” working surface that will enable life size representations of the finished product, as well astechnology optimised to respond to 52 touches at one time, multiple people can use the Microsoft Surface® technology for each order enabling families to gather round and work hands-on to design their Photo Book projects together.

“Once they have created their project, they simply confirm their order before receiving a receipt which they take to the counter to complete the ordering process. The product will then be available for collection from the store in less than two weeks.

“The system uses a blend of wireless protocols, special machine readable tags and shape recognition to seamlessly merge the real and virtual world.

“Microsoft Surface® does not have any cables or external USB ports for plugging in peripherals – there is also no keyboard, no mouse and no trackball,” he said.

Mr Marshall said Microsoft Surface® uses a series of infrared cameras to literally see what is on its table top.

“A projector is located underneath the table surface which projects an image onto its underside, while five cameras in the machine’s housing records reflections of infrared light from objects and human fingertips on the surface.

“Microsoft Surface® technology opens up a whole new range of potential business and lifestyle opportunities.

“We are very excited about working with Microsoft Surface® technology and look forward to introducing new applications, technologies and versions as they become available,” Mr Marshall said.

Topics: Microsoft Surface, press releases

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