X-Series News

Great savings available by cash back on FUJIFILM’s award winning cameras and FUJIFILM’s recent TIPA Award wins

NEW FUJINON XF50mmF2 R WR - light and stylish mid-telephoto X Series lens

NEW fourth generation FUJIFILM X100F – the ultimate in premium compact digital cameras

NEW FUJIFILM X-T20 – compact and lightweight mirrorless digital camera ideal for stills and video use

NEW FUJIFILM GFX 50S medium format camera and FUJINON GF lens line-up set to make an entrance

NEW Fujifilm X-A3: A high performance X Series digital camera to grow into

NEW FUJINON XF23mmF2 R WR compact wide-angle lens and two EISA Awards for Fujifilm for the X-Pro2 and FUJINON XF100-400mmF4.5-5.6 R LM OIS WR

FUJIFILM launches a promotion offering up to $200 Cashback¹ on selected XF lenses and X Series cameras

Fujifilm wins triple honours at the 2016 TIPA Awards for the X-Pro2 and X-T10 cameras, and the XF100-400mm FUJINON lens

FUJIFILM X-T1 Firmware update 4.30 now available for download

FUJIFILM introduces five new optimum products: X-E2s, X70, XP90, XF100-400mm lens & EF-X500 external flash

FUJIFILM announces the NEW X-Pro2…taking photography to the next level

Fujifilm announces the “FUJIFILM X World Photo Gallery” exhibition coming to Tokyo Midtown in January 2016

FUJIFILM launches two NEW high performance weather resistant FUJINON accessories

FUJIFILM wins 2015 EISA Award double honours for the X-T10 and FUJINON XF 16-55mmF2.8 R LM WR lens

Substantial firmware updates for the X-T1, delivering a new AF system for better capture of moving subjects among other improvements

NEW Fujifilm X-T10 premium interchangeable lens camera boasts outstanding image quality with unique colour reproduction

FUJINON XF90mmF2 R LM WR - FUJIFILM’s NEW weather resistant telephoto lens

Fujifilm RAW file converter with Film Simulation support is now compatible with all X series cameras

The FUJIFILM X-T10: a stunning addition to the X series

Fujifilm X-T1 firmware update includes a new AF system with upgraded autofocus performance

New FUJINON XF16mmF1.4 R WR...FUJIFILM’s latest fast aperture lens

Fujifilm wins three prestigious TIPA Awards for the X100T camera, X30 premium compact and XF16-55mm FUJINON lens

Triple honors at the 2015 TIPA Awards for Fujifilm with the X100T and X30 digital cameras and the FUJINON XF16-55mmF2.8 R LM WR lens

FUJIFILM X-T1 and FUJINON XF56mmF1.2 R lens win coveted EISA Awards

FUJIFILM launches its first dustproof & water resistant XF interchangeable zoom lens


NEW Fujifilm X-T1…sophisticated, innovative, revolutionary, compact

Fujifilm launches the NEW Fujinon XF56mm F1.2 R lens

Multi-award winning FUJIFILM X100S is now back in black

Fujifilm’s NEW Fujinon XF10-24mmF4 R OIS...

NEW FUJIFILM X-E2 takes image quality to a dynamic new level

NEW Fujifilm XQ1 premium compact delivers X Series quality in its smallest package yet

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