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Fujifilm’s NEW Fujinon XF10-24mmF4 R OIS...

Fujifilm’s NEW Fujinon XF10-24mmF4 R OIS... ultra-wide to standard zoom for landscape and interior shots

Fujifilm’s NEW Fujinon XF10-24mmF4 R OIS is an ultra-wide to standard zoom lens that is the ideal choice for shooting dynamic, high impact landscape images, as well as interior shots.

Compatible with all Fujifilm X Mount compact system cameras, the Fujinon XF10-24mmF4 R OIS is a 2.4x zoom lens - equivalent to 15-36mm in 35mm format - enabling maximum foreground and distance detail for shooting landscapes.

The Fujinon XF10-24mmF4 R OIS can also be used for shooting interiors, making small rooms look more impressive. With the maximum F4.0 aperture that is available throughout the zoom range, handheld shooting is also possible - even in low light conditions.

Newly designed optical system

The Fujinon XF10-24mmF4 R OIS features a newly designed optical system, complete with four high precision aspherical lenses and three extra low dispersion glass lenses which help maximise the X-Trans sensor performance, while its powerful Optical Image Stabilisation function boosts the ability for handheld shooting - even in low light conditions.

Ghosting is minimised by Fujifilm’s unique HT-EBC(High Transmittance Electron Beam Coating), a multilayer coating that is applied to all sides of Fujinon lenses. The XF10-24mm also incorporates an additional newly developed coating on the reverse side of the front lens to further reduce ghosting that typically occurs when using deep concave lenses.

When the XF10-24mmF4 R OIS lens is attached to a body that supports the Lens Modulation Optimiser1, image quality significantly improves thanks to its enhanced resolving power at all apertures.

Smooth and round bokeh effects

The XF10-24mmF4 R OIS lens features a seven-blade aperture diaphragm that helps create smooth and round bokeh effects. It has the ability to shoot at an aperture of F4.0 from the ultra-wide 15mm focal lens length to its longest at 36mm.

With macro photography, a minimum working distance of 24cm allows photographers to capture both the small foreground detail along with the wider surroundings to give your subject greater context.

High speed AF, quiet operation, quality build

High speed AF on the XF10-24mmF4 R OIS lens is achieved by its inner focusing system, which drives smaller lenses in the middle or rear lens groups without moving the larger lenses in the front lens groups.

Thanks to light weight internal lenses and the addition of a stepping motor, the XF10-24mmF4 R OIS lens is also very quiet to use.

Complete with its precision-made, responsive, finely tuned metal aperture and focus rings, the XF10-24mmF4 R OIS lens provides a superb handling experience.

Fujifilm Australia Product Manager – Consumer Products, Melissa Butcher, said the addition of the XF10-24mmF4 R OIS lens means Fujifilm’s X mount series can now boast focal length options ranging from 15mm to 350mm (in 35mm equivalent).

The recommended retail price for the new Fujinon XF10-24mmF4 R OIS lens is yet to be advised. It is expected to be available in March 2014.

About FUJIFILM

FUJIFILM is a world leader in imaging, information and document technologies. With a commitment to extensive research and development, FUJIFILM provides a leading edge range of products and services that incorporate proprietary technologies which contribute to the advancement of such fields as culture, science, technology and industry, as well as improved health and environment protection. Ultimately, FUJIFILM’s aim is to help enhance the quality of life for people worldwide.

Media Enquiries:

Deidre McAlinden
FUJIFILM Australia Pty Ltd 
P: 0417 758432 (m)
E: deidre.mcalinden@bigpond.com.au

Topics: fujinon, Fujifilm lenses, Fujifilm X Mount

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