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FUJIFILM wins 2015 EISA Award double honours for the X-T10 and FUJINON XF 16-55mmF2.8 R LM WR lens

FUJIFILM has again received prestigious honours at the 2015 European Imaging and Sound Association (EISA) Awards for the fifth consecutive year - this time for the FUJIFILM X-T10 and FUJINON XF 16-55mmF2.8 R LM WR lens.


The FUJIFILM X-T10 mirrorless digital camera received the European Consumer Compact System Camera 2015-2016 Award.

The FUJINON XF16-55mmF2.8 R LM WR X Mount Interchangeable Lens won the European Compact System Zoom Lens 2015-2016.

Over the last four years, Fujifilm X Series cameras have consistently triumphed at the EISA Awards, with the following products receiving accolades:

    • 2011 FUJIFILM X100
    • 2012 FUJIFILM X-Pro1
    • 2013 FUJIFILM X100S
    • 2014 FUJIFILM X-T1 and FUJINON XF56mmF1.2 R lens

FUJIFILM X-T10 – European Consumer Compact System Camera 2015-2016 A statement from the judges said:

"The Fujifilm X‐T10 includes the best bits of last year's award‐winning X‐T1 in a smaller body and at a lower price. It has top‐plate drive mode, shutter speed and exposure compensation dials, and most lenses feature aperture rings. The 16‐million‐pixel X‐Trans CMOS II sensor offers excellent image quality, with particularly attractive JPEG colour reproduction. A newly‐developed autofocus system is now capable of tracking moving subjects, wherever they are in the frame. This is all wrapped up in a compact, lightweight SLR‐style body with an excellent 2.36 million-dot electronic viewfinder, built‐in flash, and Wi‐Fi for sharing images. It's a great, lighter‐weight alternative to a DSLR."

FUJINON XF16-55mmF2.8 R LM WR X Mount Interchangeable Lens – European Compact System Zoom Lens 2015-2016
A statement from the judges said:

"The XF16-55mmF2.8 R LM WR is a near-perfect general purpose lens, with image quality that can normally only be achieved by using primes. It's exceptionally sharp at all focal lengths and apertures, with extremely low distortion, chromatic aberration and vignetting.
Autofocus is very fast, almost completely silent, and consistently accurate. The XF16-55mm is a large and heavy lens, with weather resistant build quality matching that of the solidly built Fujifilm X-T1. The only missing feature is the omission of optical stabilisation, but the exceptional image quality is a worthy trade-off."

FUJIFILM Australia Product and Marketing Manager - Electronic Imaging, Alex Zitser, said these latest EISA awards have forged a strong and consistent reputation for Fujifilm’s X Series camera and lens range.

"Fujifilm will continue to strive to develop excellent products that meet the needs of photographers with exceptional quality, superior innovation and sophisticated technology always at the forefront," Mr Zitser said.


FUJIFILM is a world leader in imaging, information and document technologies. With a commitment to extensive research and development, FUJIFILM provides a leading edge range of products and services that incorporate proprietary technologies which contribute to the advancement of such fields as culture, science, technology and industry, as well as improved health and environment protection. Ultimately, FUJIFILM’s aim is to help enhance the quality of life for people worldwide.

Media Enquiries:
Deidre McAlinden
FUJIFILM Australia Pty Ltd
P: 0417 758432 (m) E: deidre.mcalinden@bigpond.com.au


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