X-Series News

FUJIFILM X-T1 and FUJINON XF56mmF1.2 R lens win coveted EISA Awards

The FUJIFILM X-T1 and the FUJINON XF56mmF1.2 R lens have each won a coveted accolade at the prestigious EISA Awards for 2014-2015. This is the fourth year running that FUJIFILM X Series cameras have triumphed at these esteemed awards.

Fujifilm-X-T1-EISA-200The FUJIFILM X-T1 received the: 
European Advanced Compact System Camera of the Year 2014-2015.



Fujinon-XF56mmF1.2-EISA-200The FUJINON XF56mmF1.2 R X-Mount interchangeable lens won the: 
European Compact System Lens of the Year 2014-2015.




EISA - the European Imaging and Sound Association - is the largest editorial multimedia organisation in Europe.

XT1_Front-Left_56mm_WhiteBKFUJIFILM X-T1

A statement from the judges said:

The FUJIFILM X-T1 captures the spirit of 35mm SLR photography better than any other digital camera to date. Its retro styling, with its traditional array of dials and buttons, has wide-ranging appeal but it’s the camera’s performance and image quality that make it an award winner.

Its proven X-Trans CMOS II sensor delivers exceptional image quality even at high ISO settings. Its large high resolution electronic viewfinder is one of the best available, and the overall performance, from the speed of the focusing and shooting to its Wi-Fi functionality, is difficult to fault. All of this inside a light and compact yet rugged, weather-sealed magnesium alloy body makes for a deserving winner.”

Lens_56mm_Black_FrontFUJINON XF56mmF1.2 R X-Mount interchangeable lens

A statement from the judges said:

“Ideally suited for portrait photography, the FUJINON 56mm F1.2 R is a large aperture, short telephoto lens that produces razor sharp pictures even wide open, with creamy, beautiful looking background blur.

Thanks to two elements of ED (extra-low dispersion) glass, chromatic aberration is kept well under control and is practically never visible. This is a classic looking well-built lens that also offers a manual aperture ring to match the traditional dials on the retro-styled cameras in FUJIFILM’s X-range.”

FUJIFILM Australia Product and Marketing Manager - Electronic Imaging,
Alex Zitser, said X Series cameras have consistently triumphed at the EISA awards since 2011.

“These prestigious awards from independent experts is a testament to the outstanding quality and features of FUJIFILM’s exceptional X Series cameras and interchangeable lenses which are proving to be an ideal choice for many professional photographers keen to have a compact alternative to their bulky SLR camera,” Mr Zitser said.

About FUJIFILM

FUJIFILM is a world leader in imaging, information and document technologies. With a commitment to extensive research and development, FUJIFILM provides a leading edge range of products and services that incorporate proprietary technologies which contribute to the advancement of such fields as culture, science, technology and industry, as well as improved health and environment protection. Ultimately, FUJIFILM’s aim is to help enhance the quality of life for people worldwide.

www.fujifilm.com.au

Media Enquiries:
Deidre McAlinden                                   M: 0417 758432
FUJIFILM Australia Pty Ltd                      E:  deidre.mcalinden@bigpond.com.au

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