X-Series News

NEW FUJIFILM GFX 50S medium format camera and FUJINON GF lens line-up set to make an entrance

Equipped with 43.8mm x 32.9mm 51.4MP CMOS sensor; X Processor Pro image processing engine; newly developed ultra-high resolution FUJINON GF lenses; magnesium alloy body

FUJIFILM announced today that it will release its new ultra-high end medium format mirrorless GFX 50S digital camera along with its exclusive line-up of three interchangeable FUJINON GF lenses in late February 2017.

Fujifilm developed the GFX 50S and the FUJINON GF lens series as a system for photographers seeking even higher image quality than what is available from the current X Series line–up.Fuji GFX 50S

Large 43.8x32.9mm medium format (FUJIFILM G Format) sensor with 51.4 MP

The FUJIFILM GFX 50S is equipped with a 43.8mm x 32.9mm 51.4 MP sensor that boasts approximately 1.7x the area of full frame sensors.

The sensor exerts its true power when used for large format commercial prints and outdoor billboards, or for shooting majestic landscape photos or archives of historical documents. When compared to a full size sensor with an equivalent number of pixels, both resolution and sensitivity are dramatically better due to the larger size of each individual pixel. As a result, the great textures created by the excellent tone reproduction unique to large size sensors and combined with three-dimensional effects, enables extremely high quality photography.

When using flash photography in an indoor studio and outdoor synchronous shooting during the day, the GFX 50S sensor achieves a low normal sensitivity equivalent to ISO 100. Flash photography which takes advantage of a shallow depth of field is also possible by widening the selected aperture value.

X Processor Pro image processing engine

By using the highly rated X Processor Pro, which is also used in the X Series double flagship models X-Pro2 and X-T2, it is possible to experience Fujifilm's acclaimed Film Simulation colour reproduction with an ultra-high quality large size sensor. The Movie function also supports Full HD recording at 30p. Photographers can enjoy high quality video with no post-processing required by using Film Simulation modes just as you would with a still image.

Compact and lightweight magnesium alloy body

The FUJIFILM GFX 50S weighs approximately 1230g when paired with a standard lens (GF63mm F2.8 R WR). The camera’s weight is approximately 60 percent that of a medium format DSLR camera equipped with the same size sensor. When compared to a DSLR camera with a slightly smaller full size sensor, the camera is almost the same weight. The overall camera body height and width have been minimised for maximum flexibility, negating the common perceptions regarding the mobility of medium format digital cameras.

3.69M-dot organic EL electronic viewfinder and 2.36M-dot touchscreen LCD back panel

A detachable electronic viewfinder allows for flexible operation. Also, by attaching the separately sold EVF-TL1 EVF tilt adapter, the angle can be changed to a maximum of 90° when shooting horizontal landscapes and ±45° when shooting in the portrait position.

A 3.2-inch, 2.36M-dot touch panel has been adopted for the rear monitor, allowing photographers to use touch operations for the menu selection, distance measuring points and view images. The inclusion of a three-directional tilting LCD screen improves operability and makes viewing images and checking focus even easier.

Newly developed robust and durable large diameter G Mount

The GFX 50S adopts a large diameter / short flange back mount with a diameter of 65mm and a flange back of 26.7mm. This construction improves the freedom of the optical lens design, greatly contributing to high image quality and miniaturisation of the body.

World’s first mirrorless medium format digital camera with a focal plane shutter
The focal plan shutter has been newly developed specifically for the FUJIFILM GFX 50S. While achieving a maximum shutter speed of 1/4000 seconds (1/16000 seconds when using the electronic shutter2), a flash synchronisation speed of 1/125 seconds or less, and high performance and durability with a shutter endurance supporting up to 150,000 shots, the camera also achieves low vibration and a quiet shutter noise. In addition, photographers can choose between an electronic front curtain shutter and a complete electronic shutter, greatly helping with low shutter speed settings between 1/30 to 1/125 seconds in which minute vibrations due to shutter shock easily trigger resolution reduction.

Newly developed ultra-high resolution FUJINON GF lenses
The FUJINON GF Lens series - newly designed specifically for the GFX 50S - can support a 100 MP sensor. The lens barrel also features an aperture ring similar to XF Lenses, supporting the intuitive operation of photographers. A C (=Command) Position has been newly added to the aperture ring as well, allowing users to change the aperture using the command dial on the camera's body. In order to prevent incorrect operation, the A (=Auto) Position and C Position feature a locking button installed on the aperture ring that must be disabled to implement changes.

1. Standard lens GF 63mm F 2.8 R WR

This lens features an angle of view of approximately 50mm in 35mm format equivalent. Adopting a compact and stylish design, the external form of this small and lightweight lens has a diameter of just 84.0x71.0mm with a weight of just 405g.

The optical system features a construction of 8 groups and 10 elements, including 1 ED lens element. This lens type was considered the most suitable for a compact size, with the utmost priority placed on resolution performance. By adopting a front group extension type for the focus method, aberration variations due to shooting distance are suppressed, achieving high resolution performance even when wide open, all the way from the centre to the edges of the lens.


2. Standard zoom lens GF32-64mmF4 R LM WR

Standard zoom lens covering a range of 25-51mm in 35mm format equivalent.

The optical system features a construction of 11 groups and 14 elements, each using one of the three types of lens elements - aspheric lens, ED lens and super ED lens, including the large aperture high precision aperture lens, achieving high image quality equivalent to single-focus lenses from wide angles up to standard focal distances. As a result, the lens demonstrates extremely high performance from the centre all the way to the edges.

The lens adopts an inner focusing method, reducing the weight of the focus lens and achieving fast and silent AF by driving the focus using a linear motor.

3. Medium Telephoto Macro Lens GF120mmF4 R LM OIS WR Macro

A maximum magnification of 0.5x, corresponding to 95mm in 35mm format equivalent.

The optical system features a construction of 9 groups and 14 elements, including 3 ED lens elements. By adopting a floating focus method using a linear motor, silent and high-speed autofocusing is achieved while aberrations from long distances to short distances are corrected in a satisfactory manner, dramatically increasing the resolution. Furthermore, by arranging the ED lenses in a well-balanced manner, chromatic aberrations are also properly corrected, contributing to a high quality image. Also, both front and back bokeh give off a beautiful bokeh effect.

This lens is equipped with an image stabilisation mechanism correcting up to a maximum of 5.0-stop4, contributing to handheld shooting in low-light situations.

A fluorine coating has been applied to the front lens as a water repellent and stain-proofer.

Optional accessories (sold separately) include:
1. VG-GFX1 vertical battery grip which is convenient when shooting from the vertical.

2. EVF-TL1 EVF tilt-adapter, capable of changing the EVF mounting angle.

3. H MOUNT ADAPTER G for mounting SUPER EBC FUJINON HC interchangeable lenses developed for the FUJIFILM GX645AF (*discontinued product) medium format film camera.

4. VIEW CAMERA ADAPTER G capable of using the GFX 50S as a digital back.

5. HS-V5 for Windows tethered shooting software, indispensable for professional filming sites; and Tether Shooting Plug-in PRO for Adobe® Photoshop® Lightroom®

6. RAW FILE CONVERTER EX2.0 powered by SILKYPIX (free of charge) RAW development software and Adobe® Photoshop® Lightroom® / Adobe® Photoshop® CC used for detailed corrections and advanced image processing that isn’t supported by the in-camera RAW conversion.

Recommended Retail Prices (RRP)

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FUJIFILM Australia National Product and Marketing Manager - Electronic Imaging, Alex Zitser, said the new GFX 50S and FUJINON GF lenses provide the ultimate in high end image quality.

“While the X Series image quality is already outstanding, this new system has been created to accommodate photographers seeking a larger sensor and even higher number of effective pixels –ideal for indoor and outdoor commercial photography and studio portraits,” Mr Zitser said.


FUJIFILM is a world leader in imaging, information and document technologies. With a commitment to extensive research and development, FUJIFILM provides a leading edge range of products and services that incorporate proprietary technologies which contribute to the advancement of such fields as culture, science, technology and industry, as well as improved health and environment protection. Ultimately, FUJIFILM’s aim is to help enhance the quality of life for people worldwide.


Media Enquiries:

Deidre McAlinden    

P: 0417 758432 (m)

FUJIFILM Australia Pty Ltd    

E: deidre.mcalinden@bigpond.com.au

Topics: GFX 50S

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