X-Series News

NEW Fujifilm X-T10 premium interchangeable lens camera boasts outstanding image quality with unique colour reproduction

New AF system, compact body, electronic Real Time Viewfinder with 0.62x1 magnification ratio, high definition precision 2.36 million dot display, world’s shortest time lag of 0.005 seconds2

The NEW Fujifilm X-T10 is the latest compact premium interchangeable lens camera to join the award winning X Series range. It is the ideal choice for creative photography enthusiasts who are keen to experience high performance from a compact and lightweight mirrorless camera.

Complete with a lightweight but sturdy body, the Fujifilm X-T10 is equipped with the same sensor as the revolutionary X-T1. It is also compatible with Fujifilm’s current line-up of 18 FUJINON lenses - ranging from ultra-wide angle to telephoto, including five fast aperture prime lenses to bring out the very best image quality. The Silver model Fujifilm X-T10 will be available in Australia.

Advanced X-Trans®3 CMOS II sensor and EXR Processor II

The Fujifilm X-T10 features an APS-C 16.3 megapixel X-Trans® CMOS II sensor with built-in phase detection AF. When combined with the EXR Processor II engine and FUJINON lenses, the camera delivers excellent resolution, low noise, high speed performance and outstanding image quality, backed by unique colour reproduction technology.

Its unique random colour filter array reduces moiré and false colours without having to use an optical low pass filter, which means a greater amount of light reaches the sensor.

Combined with its AF-C capability and continuous shooting speed of up to 8.0fps4, the X-T10 delivers high quality images that have become synonymous with X Series cameras.

NEW AF system

Equipped with a new AF system, the X-T10 offers the conventional 49-point Single Point mode for high speed and precision, as well as new Zone and Wide/Tracking modes that use a larger 77-point focal area to capture moving subjects.

Zone mode allows photographers to select a 3x3, 5x3 or 5x5 zone out of the 77-point AF area. During AF-C focus, the X-T10 continually tracks a subject positioned at the centre of the zone. The centrally positioned 3x3 and 5x3 zones, in particular, deliver fast focusing thanks to the on-sensor phase detection AF.

Wide/Tracking mode is a combination of the Wide mode (during AF-S), whereby the camera automatically identifies and tracks the focus area across the 77-point AF area, and the predictive Tracking mode
(during AF-C) which uses the entire 77-point area to continue tracking a subject and enables continuous focus on a subject that is moving up and down, left or right or closer and further from the camera.

The Single Point mode divides the focus area into smaller sections to accurately determine the distance to the subject for greater focusing precision. Phase detection AF works at high speed even in low light conditions or on a low contrast subject.

Low noise and strong blacks

With an ISO setting of up to 512005, the X-T10 produces low noise and strong blacks even at an ultra-high sensitivity, thereby broadening the user’s photographic potential in low light conditions.

Real Time Viewfinder

The X-T10 has a large and fast viewfinder with a magnification of 0.62x1, high definition precision
2.36 million dot display, and a time lag of just 0.005
2 seconds. It offers a clear, high definition live view display that can be set to the “Preview Pic Effect” option to reflect shooting conditions and offer a natural view close to what is seen by the naked eye.

NEW Fujifilm X-T10 premium ICL camera outstanding image quality with unique colour reproduction P.2 The viewfinder’s eye sensor will automatically orientate the information when the camera is positioned vertically, which is not possible on models with optical viewfinders.

Unique Lens Modulation Optimiser6 (LMO) image processing technology

Using optical performance and other characteristics of each lens, unique LMO technology corrects optical defects such as diffraction7 to achieve edge-to-edge sharpness and a realistic three dimensional effect, delivering the best possible image quality.

The unique on-sensor phase detection AF system focuses in an ultra-fast 0.06 seconds8. With the high-speed EXR Processor II image processor, the camera starts up in just 0.05 seconds9, has a shutter time lag of 0.05 seconds and shooting interval of 0.5 seconds10.

Signature X Series operability in a compact and lightweight body

The top and base plates on the X-T10 are lightweight, die-cast magnesium. The top plate features three precision-milled aluminium dials that allow photographers to intuitively adjust the combination of aperture, shutter speed and shooting functions. The back panel has a three-inch 920K-dot tilting LCD monitor suitable for shooting above the head as well as close to the ground.

Film Simulation Modes and Advanced Filter functions

The X-T10 features the latest Classic Chrome film simulation mode which delivers muted tones and deep colours. Photographers can also choose from 10 other modes that simulate the effects of traditional Fujifilm films. These include colour reversal film effects (VELVIA/PROVIA/ASTIA), professional colour negative film (PRO Neg.Std / PRO Neg.Hi), monochrome filters (MONOCHROME), Ye Filter, R filter and G filter, and SEPIA.

Photographers can also choose from eight Advanced Filter functions for artistic effects - Pop Colour, Toy Camera, Miniature, Dynamic Tone, Partial Colour, High Key, Low Key and Soft Focus.

Other features include a Multiple Exposure function, Advanced SR Auto mode, interval timer shooting, a silent electronic shutter that is capable of exposures up to 1/32000 seconds, Digital Split Image for precise manual focusing, and Focus Peaking which highlights high-contrast areas of the subject’s outlines.

Full HD video with the X-Trans® CMOS II sensor

The X-T10 can also shoot HD movies at 60 frames per second (fps) along with 50fps, 30fps, 25 fps and 24fps movies. Movies can also be shot with Film Simulation modes, high speed and high precision focusing, six types of scene recognition functions, and a high bit rate of 36Mbps.

Manual exposure can also be set during movie shooting. Aperture, shutter speed11 and ISO sensitivity can be changed enabling movies to be shot using an exposure of the photographer’s preference.

Built in Wi-Fi for shooting from smartphone or tablet devices12

By downloading the free FUJIFILM Camera Remote app to your smartphone or tablet device, photographers can use the Remote Control function for a wide variety of shots including group photos, self-portraits and animals in their natural habitat.

Photos and videos can easily be sent to devices such as your smartphone. Photos and videos on the camera can be browsed, selected and imported using your smartphone without needing an ID or password. Photos can also be sent directly from the X-T10 to an Instax SHARE Smartphone Printer for instant Instax prints.

Wi-Fi® Transfer13 is supported, enabling wireless backup of the data to a computer14.

Optional premium accessories

  1. Leather case

  2. Hand Grip

  3. M Mount Adapter for additional lens compatibility

  4. Macro Extension Tube

  5. Shoe Mount Flash

  6. External Stereo Microphone

  7. Protector filters

  8. DC Coupler

  9. AC Adapter

  10. Remote release

NEW Fujifilm X-T10 premium ICL camera outstanding image quality with unique colour reproduction P.3 FUJIFILM Australia Product and Marketing Manager - Electronic Imaging, Alex Zitser, said the

X-T10 is a compact, durable and lightweight camera that is compatible with all Fujinon X-Series lenses.

“The X-T10 delivers the high quality images that photographers have come to appreciate from the X Series range, enabling enthusiasts to maximise their creative flair,” Mr Zitser said.

The recommended retail price for the Fujifilm X-T10 with XC16-50mm lens is $1,299. The recommended retail price for the Fujifilm X-T10 with XF18-55mm lens is $1,499.

It is expected to be available in Australia in late June 2015.


FUJIFILM is a world leader in imaging, information and document technologies. With a commitment to extensive research and development, FUJIFILM provides a leading edge range of products and services that incorporate proprietary technologies which contribute to the advancement of such fields as culture, science, technology and industry, as well as improved health and environment protection. Ultimately, FUJIFILM’s aim is to help enhance the quality of life for people worldwide.


Media Enquiries:

Deidre McAlinden P: 0417 758432 (m)
FUJIFILM Australia Pty Ltd E: deidre.mcalinden@bigpond.com.au

____________________________________________________________________________________________________1 Market leading viewfinder magnification ratio. Approx. 0.62x magnification 50mm (35mm format equivalent) at infinity and dioptre set to -1.0 m-1.

2 FUJIFILM research as of April 2015.
3 X-Trans is a registered trademark of FUJIFILM Corporation.

4 In CH mode, focus area is limited inside of central 3x3 in Single point and 5x3 in Zone and Wide/Tracking. 5 Extended output sensitivity.
6 Unique signal processing technology that reproduces the sharpness of images blurred by diffraction etc.
7 When a fine image that should be sharp is blurred when shooting by stopping down the aperture.

8 Fujifilm research based on CIPA guidelines using the X-T10 equipped with XF16-55mmF2.8 R LM WR lens in High Performance mode, as of April 2015.
9 Equipped with XF27mmF2.8 lens in High Performance mode.
10 MF mode.

11 Aperture and shutter speed can be changed during shooting. Only shutter speeds faster than the set frame rate can be set. 12 AndroidTM, smartphone and table devices, iPhone / iPad.
13 Wi-Fi® is a registered trademark of the Wi-Fi Alliance®.
14 Requires advanced installation of the free dedicated software FUJIFILM PC AutoSave to your computer. 

Topics: Digital Cameras

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