Recording Media News

Fujifilm Starts P2 Sales In Australia

Following on from the announcement made at this year’s NAB, Fujifilm has introduced the P2 format memory cards in Australia with the first sale of 32Gb cards to Lemac Film and Digital.

Fujifilm Australia General Manager Recording Media / Motion Picture Film Marc Van Agten said, “The reaction from the market has been excellent. We only just received the initial stock when Lemac placed the first order. The fact that we now carry P2 cards cements our position as a true independent media supplier.

The P2 media card was developed for professional broadcasting and production use and is resistant to shock, vibration, and harsh environments (temperature and humidity) while offering high-capacity storage of broadcast-quality digital HD video with fast data transfer speed.

64GB P2 cards provide more than four hours of DVCPRO footage (64 GB X 4 minutes per GB); more than two hours of DVCPRO50, AVC-Intra 50 (64 GB X 2 minutes per GB) or 64 minutes of AVC-Intra 100 or DVCPRO HD.

Van Agten concluded, “Fujifilm now offers the largest product line for the professional and broadcast market in Australia including Blu Ray, XD Cam, P2, Digi Beta Cam and DVC Pro. Feedback from our clients is that we are very much seen as a one-stop media shop and that the P2 cards are a very welcome addition to our range.”

For more press information contact Salvatore Di Muccio at Well Above on +61 412 64 99 64 or at

Topics: Digital, lemac, p2 card